About the role
Storylane is the interactive demo platform that helps B2B sales and marketing teams create, share, and track product demos — without engineering. Teams at Gong, Amazon, and Hubspot use Storylane to let buyers experience their product before a sales call.
We're growing fast, and we're building the outbound systems to match.
About the Role
This isn't a high-volume, spray-and-pray SDR role. You'll be responsible for identifying and engaging potential customers, generating qualified pipeline, and setting up conversations for our account executives. You'll work across multiple outbound motions — including account expansion and new product lines — and collaborate closely with marketing to refine targeting and messaging as we scale.
You'll report directly to the Head of Demand Generation and Outbound, as part of a small, focused SDR team.
What You'll Do
- Research and build targeted prospect lists based on account signals, ICP criteria, and buying triggers — not just work off a pre-built database
- Execute outbound sequences across email and LinkedIn, personalizing outreach based on account context rather than generic templates
- Run LinkedIn outreach in parallel with email — connection requests, DMs, and engagement as part of a coordinated multi-channel approach
- Use AI tools actively throughout your workflow — for research, personalization, and reducing time-to-send without sacrificing relevance
- Meet monthly targets for qualified meetings booked/ pipeline contribution
- Work closely with AEs on lead handoffs — context, notes, and a clean transition so nothing falls through the cracks
- Maintain clean pipeline hygiene in HubSpot — stages, notes, follow-up tasks
