About the role
Profound is on a mission to help companies understand and control their AI presence. As our Social Distribution Manager, you will own how Profound shows up across social channels, with a particular focus on LinkedIn as our primary growth engine. You will build the systems that turn our executives, employees, and customers into a distributed media network. One of your biggest advantages is that Profound produces original research that no one else has. You will partner closely with our research and customer teams to mine insights and turn them into high-performing social content. You will own the pipeline from raw data to viral posts and identify what is interesting, shaping the narrative and getting it in front of the right audiences. This is a role for someone who thinks in systems, obsesses over what makes content spread, and wants to build a distribution engine, not just a marketing calendar. What you’ll do Own Profound’s social distribution strategy across LinkedIn, X, and emerging platforms, with LinkedIn as the primary focus Partner with our research team to identify compelling insights and data points, then translate them into social content that drives engagement and establishes Profound as the authority on AI visibility Build and manage the research-to-social pipeline, a repeatable process for turning internal data, customer insights, and original research into a steady stream of high-performing posts Work closely with customer-facing teams, including Sales, Customer Success, and Post-Sales, to surface stories, quotes, and proof points that resonate with our audience Build and run our executive voice program for our internal thought leaders, developing their points of view and ensuring a consistent, high-quality presence that positions Profound as the category leader Design and scale an employee advocacy program that turns Profound’s team into a coordinated distribution network, including content kits, training, and tracking Set creative direction for social and video content, working closely with a videographer to ensure every piece is built for distribution from the start Develop distribution playbooks that maximize the reach and lifespan of pillar content, turning reports, webinars, and launches into sustained social campaigns Experiment with formats, timing, and platform-specific tactics to continuously improve engagement and reach Track what is working with rigor, own social analytics, report on performance, and use data to refine strategy Collaborate with Content, PMM, and Comms to ensure launches, campaigns, and thought leadership are amplified with cohesive distribution plans Stay ahead of platform changes, algorithm shifts, and emerging distribution channels and adapt our approach accordingly Who you are You have built social distribution programs that drove measurable growth, including follower counts, engagement rates, and attributed pipeline, and you can point to results You understand LinkedIn deeply, including what performs, why it performs, and how the algorithm rewards and punishes different behaviors You have a strong instinct for what is interesting and can look at a spreadsheet of data or a customer call transcript and spot the insight that will make people stop scrolling You are a strong writer who can capture executive voice, and ghostwriting feels natural rather than forced You think in systems and playbooks rather than one-off posts and want to build repeatable engines You are comfortable working cross-functionally and pulling insights from researchers, customer teams, and product without needing to manage them directly You are comfortable giving creative direction to video and design resources, even if you are not executing the production yourself You are analytical and data-informed, measuring what matters and adjusting based on what you learn You have worked in B2B, SaaS, or tech and understand how to reach and engage a professional audience You are proactive, organized, and able to manage multiple workstreams simultaneously, including executive content, branded social, employee advocacy, and research distribution Bonus experience with employee advocacy platforms such as GaggleAMP or Sprout, or executive communications programs Bonus background in data journalism, research communications, or content roles where you have translated complex information into accessible stories Location This is an on-site role based in our NYC or SF office, designed for builders who thrive on speed, iteration, and meaningful impact. For this role, the expected base salary range is $110,000 to $150,000 (NYC and SF). Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.