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Laylo is the CRM powering iconic artists and live events. The platform combines landing pages, messaging, link tracking, and more to drive more tickets, merch and streams through Instagram DM, SMS and Email. Today, we power CRM across hundreds of millions of fans for some of the biggest names in entertainment like Sabrina Carpenter, CRSSD Festival and Skrillex.
Role Overview
We're looking for a VP of Growth to design and scale Laylo's growth engine from $XM to $50M+. You'll own the growth model, set the multi-channel strategy, and build a high-velocity team that ships experiments and scales winners. This is a player/coach role: you'll set direction, move key metrics yourself, and build the team/systems to compound results.
You bring experience scaling a SaaS startup through critical inflection points ($10M → $20M+), a deep understanding of PLG motions and self-serve funnels, and the ability to balance strategic thinking with hands-on execution.
You’ll report directly to the CTO and work closely with Product, Marketing, Design, Partnerships, and Sales. You’re likely a good fit if you’re excited to open Adobe/Figma/Notion/PostHog and ship something today.
Requirements:
You’ll thrive here if you:
Key Responsibilities:
Strategic Growth:
Channel & Program Development:
Team & Systems:
What Success Looks Like:
What You Bring:
This Role Is NOT For You If:
Our founders met while building competing consumer startups. We launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points artists and events face is actually driving their audience from socials into their own CRM.
In 2020, we joined Y Combinator’s summer batch and began building a product that quickly gained strong early traction. We raised from top-tier investors like Eldridge and Sony and have since grown into a team of 24 exceptional individuals spanning product, sales, and operations.
We have a strong written documentation culture. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and team-specific meetings throughout the week.
Laylo powers drops for the world’s biggest musicians and events. The platform combines landing pages, messaging, link tracking, and more to drive sales and streams around the most important moments in entertainment.
Salary
$180,000 - $240,000
Equity
0.01% - 0.5%
Location
Remote
Experience
3+ years