VP of Growth

You’ll thrive here if you:

• Think strategically but execute tactically: you can design a growth model and also build the landing page
• Are hypothesis-driven: you form strong POVs from data, ship experiments fast, and kill losers quickly
• Have built this playbook before: you've scaled similar motions (PLG, partnerships, creator-led growth) and know what good looks like
• You’re comfortable being the first and last draft.
• Move fast with AI tools: you use Claude/Cursor/v0 to prototype experiments, analyze data, and ship 10x faster
• Are comfortable being hands-on early: you'll personally ship content, build partner kits, and run campaigns while you build the team

Key Responsibilities:

Strategic Growth:

• Own the growth model and forecast: build bottoms-up projections, identify highest-leverage opportunities, allocate resources to maximize ROI
• Partner with executive team to set growth targets, report on performance, and align cross-functional efforts around key metrics
• Design and optimize the full-funnel growth strategy across acquisition, activation, retention, and monetization

Channel & Program Development:

• Product Growth Loops: Partner with Product/Eng to design and ship viral/network effects (sharing, invites, referrals, templates)
• Channel Partners: Build partner-led growth motions with measurable sourced pipeline/ARR
• Organic & Influencer: Scale repeatable content formats and creator collaboration programs that drive qualified inbound
• International Expansion: Adapt U.S. playbooks for EU/UK, LATAM, and Australia

Team & Systems:

• Build and lead a high-performing growth team (currently you +1 marketing lead)
• Establish experimentation infrastructure, dashboards, and weekly reporting rhythm

What Success Looks Like:

• Working directly with product, marketing and sales to achieve objectives
• Launch and scale 2–3 repeatable growth motions per month
• Improve key product funnel metrics (conversion, activation, retention) and clearly tie work to outcomes
• Maintain a strong experimentation cadence with clear learnings and scaled winners
• Increase brand awareness and organic reach in ways that translate into qualified inbound and adoption

What You Bring:

• Strong expertise in growth channels including but not limited to SEO/AEO, Branding, Organic social, Paid social, customer lifecycle, in-person events/conferences, Product led growth, affiliate programs, etc
• Proven track record of driving attention-grabbing marketing initiatives, campaigns, or stunts.
• Boundless creativity paired with a scrappy, resourceful mindset.
• A knack for storytelling and the ability to transform wild ideas into actionable plans.
• Data-driven approach to measure success and inform future experiments.
• Comfort with ambiguity and a love for testing uncharted waters.
• A collaborative spirit and strong communication skills.

This Role Is NOT For You If:

• You're primarily a brand marketer or content creator looking to transition into growth. We expect this role to work with product and have strong SaaS experience
• You haven't personally owned revenue/ARR targets or growth OKRs at a SaaS company
• You're looking for a pure strategy role - this requires hands-on execution
• You haven't worked at a company that's achieved product-market fit and scaled past $10M ARR

About Us:

Our founders met while building competing consumer startups. We launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points artists and events face is actually driving their audience from socials into their own CRM.

In 2020, we joined Y Combinator’s summer batch and began building a product that quickly gained strong early traction. We raised from top-tier investors like Eldridge and Sony and have since grown into a team of 24 exceptional individuals spanning product, sales, and operations.

We have a strong written documentation culture. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and team-specific meetings throughout the week.