Career Center New Search Login Page Position Description CRM Program Lead Global Location Brazil, Campinas Hiring Manager email [email protected] Recruiter email Apply Now CRM Program Lead LIFE AT BRP At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally. Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all-terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing. Our 10 000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms. www.brp.com . Follow us on: LinkedIn @BRP Twitter@BRPnews YouTube @CommunicationsBRP
WHY JOIN
THE TEAM? You will be a key actor in the digital transformation Lead end to end digital projects with a focus on customer experience Best of all, you’ll come to experience world-class BRP products and the Ultimate Ride in its many forms, as part of the world’s most exciting Powersports family. YOUR KEY
RESPONSIBILITIES 1. CRM Strategy & Planning • Translate CRM vision and strategic priorities into a clear, actionable roadmap in close partnership with Product Owners. • Ensure all initiatives align with CRM objectives, customer lifecycle strategies, and measurable business outcomes. • Support prioritization decisions using a strategic, customer-centric lens, balancing trade-offs effectively. • Contribute to future-state design and continuously improve CRM operating models, processes, and ways of working. • Promote focus and execution discipline by minimizing context switching and ensuring logical sequencing of initiatives. • Prepare and facilitate roadmap planning sessions, governance forums, and alignment workshops with leadership and key stakeholders. • Establish and maintain a clear governance framework to support decision-making and prioritization across CRM initiatives. • Define and maintain clarity on roles and
responsibilities (RACI) to ensure accountability and alignment across teams. • Support strategic ideation, early-stage initiatives, and long-term planning efforts through structured thinking and facilitation. 2. Project Management & Delivery • Drive end-to-end delivery of CRM initiatives: define scope, plan timelines, allocate resources, and ensure execution on time and within budget. • Coordinate cross-functional teams and stakeholders, managing expectations and ensuring clear, consistent communication throughout the project lifecycle. • Maintain a consolidated, high-level view of all CRM initiatives, including dependencies, timelines, and sequencing across teams and channels. • Act as a program orchestrator, ensuring the right work is delivered at the right time and in alignment with strategic priorities. • Track progress at both program and project levels, providing clear, concise, and actionable status updates to stakeholders. • Proactively identify risks, bottlenecks, and misalignments across teams, vendors, or channels; drive mitigation plans and escalate when needed. • Lead core project ceremonies (daily/weekly check-ins, steering committees) with clear structure, objectives, and outcomes. • Produce high-quality documentation, including meeting notes, project plans, and status reports, ensuring transparency and traceability. • Partner closely with: • Product Owners to validate scope, prioritize features, and ensure value delivery aligns with roadmap objectives • Business Analysts to incorporate insights, performance data, and learnings into continuous roadmap evolution • Contribute to user story definition, business
requirements, and scope refinement to ensure clarity and delivery readiness. • Manage and monitor program budgets, ensuring efficient allocation of resources and cost control. YOUR
QUALIFICATIONS AND SKILLS
Qualifications | Education • 6+ years of experience in digital project management, with a proven track record on complex projects • Strong command of project management methodologies (planning, timelines, budget) and Agile frameworks • Proven experience operating within large, complex organizations, navigating matrixed structures and cross-functional dynamics. • Experience with web development lifecycle and project management tools (Jira, Confluence) • Business-oriented mindset with the ability to communicate technical concepts to diverse audiences • Fast decision-making and adaptability in dynamic environments, with a strong sense of innovation • Excellent organizational and writing skills • Strong leadership and teamwork abilities, with a focus on motivating and aligning teams • Problem-solving, analytical thinking, and persuasion skills • Outstanding communication and presentation skills, with the ability to simplify complex topics • Fluent in English •
Nice to have: experience with Lead management system, CRM, Data Marketing, and certifications (CAPM/PMO) Back Apply Now
Location
Campinas, Sao Paulo
Experience
6+ years
Total raised
$875.0M
Last stage
Public
Investors
Joseph-Armand Bombardier
Founder
No applications, no recruiter spam. Just the intro.
A few questions to make sure this role is the right shape for you. Two minutes.
I write the intro, send it to the founder, and handle the back-and-forth.
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.