Lifecycle Marketing Operations Analyst

What You'll Do Lead Lifecycle Management Own enrichment and scoring model maintenance and optimization across the full funnel Build and refine lifecycle stage progression rules and automation workflows Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities Monitor lifecycle health metrics and proactively identify issues before they impact pipeline Campaign Operations & Channel Optimization Execute always-on program technical builds including in-product nurtures, email campaigns, retargeting flows, and outbound sequences Manage campaign taxonomy, naming conventions, and data dictionary to ensure consistency and reporting accuracy Optimize channel performance through A/B testing strategy, execution, and analysis Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable Conversion Rate Optimization Define and monitor lead lifecycle SLAs between marketing and sales Track sales follow-up compliance and create accountability mechanisms Analyze conversion rates by stage, channel, and segment to identify drop-off points Lead initiatives to improve lead-to-MQL conversion rates Partner with Revenue Operations on MQL-to-SQL conversion optimization Build feedback loops from marketing to sales based on conversion data and insights Reporting & Attribution Refine and validate attribution models to ensure accurate pipeline source tracking Build and maintain channel-specific ROI analysis and pipeline influence reporting Create dashboards that connect marketing activity to revenue outcomes Translate complex data into clear narratives for marketing, sales, and leadership Process & Routing Optimization Ensure lead routing consistency using DACI model implementation Optimize Chili Piper configuration for meeting routing and conversion Document processes and train cross-functional teams on workflows Design and refine cross-functional workflows between marketing and sales Establish SLA governance and escalation procedures We're Looking For Required: 3-5 years in marketing operations, campaign operations, or lifecycle marketing at a B2B SaaS company Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot, or similar) and CRM systems (Salesforce strongly preferred) Strong technical execution skills —you can build complex workflows, segmentation logic, and automation rules without hand-holding Data fluency —you're comfortable working in spreadsheets, building reports, analyzing conversion funnels, and deriving insights from data Process-oriented mindset —you naturally think in systems, workflows, and repeatable frameworks Cross-functional collaboration —you can partner effectively with demand gen, sales ops, RevOps, and sales teams Analytical problem-solver —you identify bottlenecks, diagnose root causes, and propose data-backed solutions Detail-oriented with quality focus —you catch errors, maintain clean data, and take pride in operational excellence

Bonus Points: Experience with lead routing tools (Chili Piper, LeanData, or similar) Familiarity with enrichment and intent data platforms (6sense, ZoomInfo, Clearbit) Background in demand generation or growth marketing SQL or basic scripting knowledge for data analysis Experience building attribution models or multi-touch reporting Exposure to revenue operations or sales operations teams

Benefits 💰 Competitive Salary & Equity 💹 401(k) Program with Employer Matching ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚗 Commuter

Benefits* 🧑‍💻 Autonomous Work Environment 🖥️ Workplace Setup Reimbursement 🏠 Telecomm Stipend 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings 🥪 In office

Perks* *In office employees only Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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