Display/Paid Social Lead

<div class="content-intro"><p data-pm-slice="1 1 []">Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.</p> <p> </p></div><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Display and paid social is the largest performance channel in the business, running at significant scale across dozens of markets. The channel has the budget and the mandate to grow — what it needs now is someone who can own the strategy end to end, reset how

the team operates, and raise the quality of execution across every channel. When this role is working well, spend scales efficiently,

the team runs with clarity, and creative performance compounds week on week.</p> <h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Who you'll work with</strong></h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You'll report to Jakub, Head of Performance Marketing, who owns the full performance function across search and display.

The team is small, distributed across Europe, and carries real ownership over outcomes.</p> <h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What you'll be doing</strong></h3> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Taking over a structured creative testing programme across Meta and beyond, so

the team consistently learns what works and why rather than repeating the same formats.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Owning DPA and feed performance end to end, improving catalog quality and category structure so dynamic ads serve the right product to the right audience at scale.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Rebuilding how

the team plans and executes, from brief to launch to post-mortem, so output quality and speed both improve as

the team grows.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Running AI-assisted campaign creation daily - connecting platforms via API integrations, defining

requirements for automated workflows, and iterating until the system is reliable - so launch time drops without sacrificing quality or control.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Setting up platform automations for budget alerts, spend anomalies, and bulk changes, so

the team spends less time on reactive monitoring and more time on decisions that actually move performance.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Coaching and developing a small team of specialists, setting clear KPIs, running regular performance reviews, and building the habits that make a high-output team self-sustaining.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Collaborating with Revenue, BI, Design, and Product to align paid social activity with broader business priorities, and communicating results through concise updates that lead with what changed and why.</li> </ul> <h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What success looks like</strong></h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Day 30: You have a clear picture of the account structure,

the team's current capability gaps, and the three biggest opportunities across creative, feed, and targeting.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Day 60: A structured testing roadmap is running, at least one AI-assisted campaign workflow is embedded in daily execution, and each team member has clear ownership and a development plan.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Day 90: Performance trends are moving in the right direction, the brief-to-launch process runs faster and with fewer errors, and you are making autonomous decisions about budget allocation without escalation.</p> <h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What this role demands</strong></h3> <ul> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Hands-on Meta expertise at significant scale. You have personally managed large monthly budgets across multi-market accounts, made real-time bidding and allocation decisions inside the platform, and know how to diagnose a performance drop before it becomes a problem.</li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]">DPA and feed management depth. You understand how catalog structure affects delivery, how to segment audiences by category or intent, and how feed quality problems translate into wasted spend.</li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]">AI embedded in campaign operations.

The team is actively integrating AI into how campaigns are built and run — connecting platforms to large language models via API, building budget optimisation workflows with defined guardrails, generating and cycling creative assets at scale. You have used AI for campaign creation specifically, not just for copy or briefs. You can describe a workflow you built, what it automated, and how you iterated through its errors until it was reliable. You know when to keep a human in the loop and when to let the system run.</li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Team leadership under pressure. You have managed a small team, set standards, and held people to them. You know the difference between coaching someone through a gap and recognising when a gap is not going to close.</li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Data-led decision making. You use analytics tools to understand what is happening across the funnel, not just to report it, and you communicate findings in a way that drives action.</li> </ul> <h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>How we operate</strong></h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Extreme Ownership: When performance drops, you investigate before you escalate. When something is broken, you fix it before you document it.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Impact Obsessed: The metric that matters is contribution to profit, not spend managed. Every decision traces back to that.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Simplify to Scale:

The team cannot grow without clear processes. You build routines that work when you are not in the room.<br><br></p> <p>If this is the kind of challenge you want to own, we'd like to hear from you. 💚</p> <p> </p> <p> </p><div class="content-conclusion"><p><a href="https://www.groupon.com" target="_blank"><strong>Groupon</strong></a> <strong data-start="323" data-end="357">is an AI-First Company</strong><br data-start="357" data-end="360">We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to <strong data-start="513" data-end="534">leverage AI tools</strong> during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role <strong data-start="735" data-end="768">you’ll be right at home here.</strong><br><br>Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click <a href="https://www.groupon.com/articles/about" target="_blank">here</a>. You can also find out more

about us in the latest <a href="https://www.groupon.com/articles/press" target="_blank">Groupon new</a>s as well as learning about our <a href="https://www.groupon.com/articles/dei" target="_blank">DEI approach</a>. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.</p> <p><strong>Beware of Recruitment Fraud: </strong>Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at <a href="https://www.grouponcareers.com/">Groupon Careers</a></p></div>