About the role
The Role
As our founding SDR, you will build the outbound sales motion at Hedge.
Your job is to find great independent insurance agencies and commercial insurance producers, understand where they struggle to place business, and earn meetings for our brokerage team.
You will own the top of the funnel from prospect research through qualification and handoff. You will call, email, use LinkedIn, attend industry events, test messaging, and help build the sales systems that future SDRs will use.
This is a retail-distribution role focused on winning agency relationships. It is separate from carrier appointment outreach, underwriting, and submission placement.
What You’ll Do
• Research and prioritize independent retail insurance agencies and commercial producers
• Run disciplined outbound prospecting across phone, email, LinkedIn, referrals, and industry events
• Speak with agents about the commercial and E&S accounts that are difficult for them to place
• Qualify agencies based on business mix, submission flow, decision-making authority, and fit with Hedge
• Book qualified meetings for founders and brokerage leaders
• Join early sales calls and create clean, complete handoffs
• Build account lists, contact maps, sequences, call scripts, and follow-up cadences
• Maintain accurate CRM records, notes, next steps, and pipeline stages
• Test messaging and report what is generating conversations, meetings, and opportunities
• Use software, data, and automation to make outbound prospecting faster and more effective
• Learn commercial insurance and the wholesale brokerage market deeply
• Keep retail-agent prospecting separate from carrier outreach and risk-placement workflows
• Help recruit, train, and manage future SDRs as the team grows
