Customer Advocacy Manager

Customer Advocacy Manager | Thatch Careers Product Solutions Resources Pricing Company Sign in Get started Back to all Roles Customer Advocacy Manager at Thatch Location Remote (US)

Compensation $130,000 - $170,000 USD

About

the role Thatch is building our customer advocacy function from the ground up — which means there's no playbook to inherit and no ceiling on what it becomes. We're building it as its own function from zero, at the exact moment you’ll make a sizable impact on the company's growth. You'll own the program end to end: a formal sales reference process that connects the right customer to the right prospect at the right time, and a customer advocacy motion that turns our strongest customers into public voices for Thatch — case studies, speaking opportunities, and a community of HR leaders who chose to do things differently. This is a builder's role. The program, the mechanics to make advocacy scalable, and the community are yours to define. You’ll work closely with Sales, Customer Success, and Marketing.

What you'll do Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates. Develop a strong bench of customer advocates and create an experience that makes participation valuable for them. Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations. Build the systems and processes to manage advocates, requests, availability, and outcomes, using AI and automation to operate efficiently at scale. Measure the program’s impact across reference usage, content, pipeline influence, and win rates.

What we're looking for 8+ years of experience in customer marketing, advocacy, community, or a related function. Experience building a customer reference or advocacy program from the ground up. A track record of turning customer relationships into measurable business outcomes. Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer. Comfort operating as a senior, hands-on IC in a fast-moving environment Experience that stands out Experience in fintech, HR tech,

benefits, healthcare, or another trust-driven B2B category. Existing relationships with industry analysts, media, conference organizers, or other relevant external communities. What to expect We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect: Initial conversation with a recruiter. Hiring manager interview. Conversations with members of

the team. Final conversation with our leadership team. Apply for this position Legal First Name * Last Name * Email * Phone * Resume/CV * Cover Letter LinkedIn Profile * Have you built a customer-facing or GTM program from the ground up? If yes, briefly describe what you built. * Briefly describe a tool, automation, or workflow you personally built to make a customer or GTM program more scalable. * Location (City, State) * Will you require visa sponsorship for employment authorization in the US, either now or in the future? * -- Select an option -- Yes No Equal Employment Opportunity Information To help us comply with federal and state equal opportunity employment regulations, we invite you to voluntarily provide the following demographic information. This data is collected for statistical reporting purposes only and plays no role in the evaluation of your application. Your decision to provide or withhold this information will not impact your candidacy in any way. We appreciate your participation in helping us foster a fair and inclusive hiring process. Veteran Status -- Select an option -- I don't wish to answer I identify as one or more of the classifications of a protected veteran I am not a protected veteran Race -- Select an option -- Decline To Self Identify Two or More Races Native Hawaiian or Other Pacific Islander White Hispanic or Latino Black or African American Asian American Indian or Alaskan Native Gender -- Select an option -- Decline To Self Identify Female Male Submit Application Building a healthcare system people love Use cases Startups Small businesses Enterprise Brokers Resources ICHRA QSEHRA vs ICHRA Group plans vs ICHRA Company

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