Marketing Analytics & Reporting Manager - Data Infrastructure & Operational Excellence, Ireland - Dublin | Salesforce Careers We care about your privacy Thank you, your preferences have been updated. By clicking "Accept All", you agree to the storing of cookies on your device to give you the most optimal experience using our website. We may also use cookies to enhance performance, analyze site usage, and to personalize your experience. Manage Preferences Accept All Essential Only Skip to main content Careers Life at Salesforce Our Locations Our Locations North America Europe, Middle East, and Africa Asia Pacific Latin America Our Teams Our Teams Sales Technology & Product Customer Success Corporate Roles AI Research University University Overview Interns New Grads Advanced Degrees Associate Program Manager Talent Programs Talent Programs Overview Future Pathways India Return to Work Military Fellows Saved jobs Search jobs Yes No Marketing Analytics & Reporting Manager - Data Infrastructure & Operational Excellence Marketing & Communications Ireland - Dublin Full time Posted 14 May 2026 JR341904 Apply Now Save Saved Open sharing options Share Description
About
the Role Salesforce is looking for a systems-minded Manager, Marketing Analytics & Reporting – Data Infrastructure & Operational Excellence to own the upstream data work that makes all marketing reporting possible. Based in Dublin and embedded in our global Marketing Analytics organisation, you'll be the person who ensures data is accurate and trustworthy before it ever reaches a dashboard or an analyst. From tagging governance and tracking setup to campaign taxonomy and cross-platform data hygiene, you'll build and maintain the measurement foundation that scales with Salesforce's marketing ambitions.
Responsibilities Data Governance & Standards Own and enforce tagging standards, tracking setup, and campaign taxonomy governance across all marketing reporting sources — including paid media, email, web, and CRM Define how marketing data should be structured and maintained to support reliable, scalable measurement across the organisation Ensure data hygiene and consistency across platforms, reducing the risk of inaccurate reporting and enabling confident decision-making at every level of the marketing org Reporting Infrastructure & Tooling Develop and maintain repeatable reporting processes and documentation that teams can rely on and contribute to Partner with campaign operations to ensure consistent data collection and proper tracking setup across all campaigns and channels Lead the evaluation, onboarding, and integration of new measurement tools and platforms as marketing needs evolve Automation & Systems Integration Identify and build automation opportunities across data ingestion, transformation, and reporting distribution — reducing manual overhead and improving accuracy Build and maintain integrations that keep data in sync across systems, minimising drift and operational risk Support the evolution of marketing measurement practices as tools, channels, and strategies grow Cross-Functional Partnership Collaborate with MarTech, campaign operations, and data teams to align on standards and resolve tracking issues quickly Translate technical data decisions into clear, actionable guidance for non-technical marketing stakeholders Partner across the marketing organisation to ensure data infrastructure supports evolving measurement needs Required
Qualifications 5+ years of experience in marketing operations, marketing analytics, or a related field — ideally within a B2B SaaS or enterprise technology environment Deep familiarity with marketing data infrastructure: tagging taxonomies, UTM frameworks, tracking implementation, and data hygiene best practices Hands-on experience with marketing technology platforms such as Marketo, Salesforce, and Google Analytics, as well as data integration or ETL tools Working proficiency with SQL and data querying tools; experience with automation or workflow tooling is a plus Strong project management and documentation skills — able to build and maintain systems that scale Demonstrated ability to influence standards and behaviour across teams without direct authority Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for
the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.) Preferred
Qualifications Experience working in a global marketing organisation with cross-functional stakeholders across multiple time zones Familiarity with data visualisation tools (e.g. Tableau, Domo, Looker) and how reporting layers connect to underlying data infrastructure Background in campaign operations or a role that required close collaboration between marketing and data/engineering teams Experience with change management — rolling out new standards, tooling, or processes across a large marketing org
Benefits &
Perks Check out our
benefits site which explains our various
benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility
benefits, and more. Salesforce Information Check out our Salesforce Engineering Site . Our Commitment to Equality At Salesforce, we believe that business is the greatest platform for change. We are committed to creating a workforce that reflects the diversity of the communities in which we operate. We welcome applications from people of all backgrounds, identities, and experiences — and we evaluate all candidates based on their skills, experience, and potential to contribute. Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that reflects the diverse communities we serve. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our
benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. At Salesforce, we strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodation Request Form . Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and
qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Equal Opportunity Statement. Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and
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benefits, promotions, transfers, reduction in workforce, recall, training, and education. Salesforce welcomes all. In the United States,
compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Salesforce offers a variety of
benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company
