Go to Market Lead Sweden

Career Center New Search Login Page Position Description Go to Market Lead Sweden Global Location Sweden, Umea Hiring Manager email [email protected] Recruiter email [email protected] Apply Now We are looking for a Go to Market Lead - Sweden who’ll be tasked with helping us connect global brands with local realities, driving demand, supporting sales, and strengthening our dealer network. As part of your role, you’ll be significantly contributing to the organization’s growth by turning interest into sales and experiences into lasting customer relationships. You’ll be at the forefront of bringing the brand to life-close to the action on trails, on the water, and in dealerships, while working within a small, agile, high-impact team where ideas move fast, collaboration is real, and your work makes a visible difference every day. YOU’LL HAVE THE OPPORTUNITY TO: Connect global brands with local realities, driving demand, supporting sales, and strengthening our dealer network across Sweden. You will operate at the intersection of marketing and sales, delivering measurable results, moving units, and growing market share. Dealer Engagement & Sales Impact (30%) Our dealers are at the heart of our success, and so are you. Partner with dealers to build and execute local marketing and sales plans Strengthen the in-store experience to drive conversion and loyalty Act as a trusted commercial advisor, understanding real business challenges Help maximize co-op programs, campaigns, and retail tools Support dealers in their digital journey, improving visibility and lead generation Be present in the field, building relationships that drive performance Consumer Engagement (50%) You’ll bring our brands to life in ways that inspire, and convert: Plan and execute a local engagement strategy aligned with sales goals Lead campaigns, events, and activations across seasons Boost visibility through PR, storytelling, and local content Ensure a seamless and inspiring digital experience Measure performance and optimize for real business impact Own and manage your marketing budget with a ROI mindset Market Insight & Commercial Agility (20%) Stay close to the market and ahead of it: Gather insights from dealers, customers, and competitors Identify opportunities to grow market share Act as the local product specialist, supporting team readiness Validate dealer activations with a strong commercial lens YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES: Degree in Marketing, Business, or similar Approximately 3 to 5 years of experience in marketing or in a commercial role Strong sales mindset, you understand what drives retail performance Experience in digital marketing is a plus Interest in outdoor life, mobility, or powersports Fluent in Swedish and English Think commercially and love linking marketing to real results Enjoy working closely with dealers and local communities Are hands-on, pragmatic, and take full ownership Want to be part of a small, efficient team where everyone contributes Build strong relationships through trust, empathy, and clarity Value flexibility, autonomy, and balance