About the role
About PayJoy PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth. This role This position is responsible for leading the global website strategy and ensuring creative, content, and brand consistency across all markets. This role manages the global web content calendar, collaborates closely with regional marketing and creative teams, and oversees external agencies to ensure high-quality execution and alignment with brand objectives. \n Key
responsibilities Define and manage the global website content to support brand, campaign, and product goals. Oversee content updates, launches, and optimizations across global and local web pages. Ensure SEO/AEO/ GEO best practices and user experience (UX) principles are applied globally. Partner with creative and brand teams to maintain a cohesive look and tone of voice across all digital touchpoints. Provide brand and creative guidelines to regional teams and agencies. Collaborate with local marketing teams to adapt and localize global campaigns for regional websites. Act as the main liaison between global and regional web managers to ensure alignment on priorities, content launches, and performance goals. Gather insights and feedback from local markets to inform global web strategy. Manage relationships with digital and creative agencies, including web developers, UX/UI designers, and content partners. Define project briefs, timelines, and deliverables for agency-led website initiatives. Monitor performance and quality of agency output against agreed KPIs Work with analytics teams to track website KPIs, including traffic, engagement, and conversion rates.
