Senior Field Marketing Manager - Health Systems

Cross-functional Relationship Building

• Schedule structured 1:1s with regional Sales leaders, BDRs, Demand Gen, Provider Success, and Brand to align on expectations and establish communication cadence
• Understand the current vendor and agency landscape — who exists, what contracts are in place, what's worked and what hasn't
• Learn Assort's brand guidelines, event standards, and messaging framework from the Brand team before running any external-facing program

30-day deliverable

• Present a "Field Marketing Baseline Report" to GTM leadership: regional pipeline gaps, event opportunity map, and a prioritized recommendation for H1 field programs

Days 31–60

Activate & Execute - Run the first programs, build the operating system, and prove the model works

Launch First Regional Programs

• Execute the first regional event end-to-end — whether an executive dinner, local roundtable, etc — using the playbook you've started building
• Design a pre-event outreach motion with BDRs and Sales: target list, sequence timing, meeting booking goal, and outreach messaging tailored to each account
• Test 2 distinct event formats (e.g. intimate dinner vs. broader practitioner roundtable) to generate early data on what resonates by audience type and region
• Stand up vendor and agency relationships for key markets — negotiate contracts with venues, AV, catering, and swag suppliers

Operational Foundations

• Build the field marketing playbook: event master checklist, invite strategy templates, onsite runbook, and post-event follow-up SOP with lead routing into CRM
• Establish a budget tracking system — cost by event, cost per attendee, cost per meeting, and cost per opportunity — updated in real time
• Set up the field marketing reporting framework in Salesforce/HubSpot: pipeline sourced, pipeline influenced, and event-attributed opportunities by region
• Define joint accountability metrics with Sales: what counts as "field-sourced pipeline" and agreed SLAs for post-event follow-up

Days 61–90

Scale & Optimize - Turn early wins into a repeatable regional engine and own the pipeline number

Program Expansion

• Scale the highest-converting event format from days 31–60 into a multi-market roadshow — establish a repeatable regional program cadence (e.g. monthly dinners, quarterly summits)
• Launch a regional roadshow series targeting 3–5 priority markets aligned to Sales territory goals for the next half
• Identify and activate emerging community events and regional industry meetings aligned to Assort's specialty expansion roadmap — get ahead of Q3/Q4 opportunities now
• Develop differentiated programming formats — structured peer exchanges, executive briefings, hands-on product sessions — that create genuine connection beyond a standard dinner

Pipeline Accountability

• Deliver the first full-quarter field marketing retrospective to GTM leadership: pipeline sourced, pipeline influenced, cost per opportunity, and what the data says to invest in next
• Partner with Demand Gen to build an account-based pre-event nurture track — so field events land on already-warmed accounts, not cold outreach
• Work with Provider Success to design a customer-facing field format that deepens relationships and generates expansion pipeline and referrals

Operational Maturity

• Run a full playbook retrospective — identify gaps in vendor execution, lead capture, or Sales follow-up, and ship playbook v2
• Build the H2 field marketing calendar: event selection, budget allocation by region and format, and Sales alignment sign-off before end of day 90
• Establish a recurring weekly field marketing sync with regional Sales leads to keep programs tightly aligned to live pipeline needs

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.