About the role
Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures. Overview Bold is on a mission to close the gap between healthspan and lifespan for older adults -- we're changing the narrative around aging and helping people live healthier, longer lives. We are at an exciting stage of growth, as we expand to serve more Medicare members and build out our clinical services. We are looking to bring on a growth-oriented superstar to build and scale Bold’s content flywheel, find the topics that matter to older adults, make Bold easy to find, and write in a way that connects and resonates with a Medicare member navigating health decisions. This person will strategically deploy content across the member journey, including acquisition (SEO) and lifecycle content.
What You'll Own Organic Growth Take a creative, bold, exciting approach to growth — we’re building a 100-year company that seeks to be the preeminent lifestyle brand for older people. Every touchpoint you create ladders up to that goal. Design and run tests across social, search, and other channels that help Bold reach new audiences and grow our membership. Find new ways to utilize Bold’s enormous content library and develop new content properties both on- and off-platform that can grow Bold’s audience and market share SEO and AEO Own keyword and topic research and build the content roadmap, finding the high-intent, high-opportunity topics that matter to older adults Lead on-page and technical SEO: structure, internal linking, CTAs, schema, and page performance Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews and across LLM-driven discovery, growing quickly with this evolving channel Set baselines and own reporting across organic traffic, rankings, AI visibility, and conversion, then double down on what works Direct in-house and freelance writers to scale content output without losing voice or quality Content and Copywriting Build a content feedback loop between acquisition and retention: use engagement signals from existing members to inform what gets written, and use content to keep members active and progressing toward their goals Create content that compounds across the full member lifecycle, not just top-of-funnel acquisition Write and edit clear, warm, trustworthy content for a 65+ audience across blog, landing pages, and member-facing touchpoints Own organic social as an extension of the organic engine, growing reach and pulling the right audiences into the funnel Product Marketing Help frame what Bold is and who it is for as the product evolves, including the clinic, the fitness program, and the companion care offering Own key web pages and positioning assets, keeping them accurate and compelling as the product and audience deepen Translate clinical and product complexity into clear, warm, benefit-driven language that resonates with a Medicare-age audience