About the role
Mission Own marketing-sourced and marketing-influenced pipeline for France (and increasingly the US), by turning events, outbound, and content into qualified opportunities. You are a hands-on while setting the demand-generation strategy.other Team You will lead a team including two others marketers (Senior PMM and Marketing Manager) and report directly to the CEO Reporting & team Reports to: CEO Works closely with: VP Sales + SDR/AEs (daily), Head of Brand. Direct reports: Senior PMM, Marketing Manager Core
responsibilities 1. Turn events into pipeline Pre-event: build target-account lists and outreach plays (with the SDR) so the right people are met, not just badge-scanned. On-site: define the lead-capture and qualification approach. Post-event: own structured, fast follow-up and nurture sequences — this is where most event ROI is currently lost. Measure event-sourced pipeline and ROI per event; decide what to repeat, drop, or scale. Partner with the Head of Brand (who runs logistics); this role is accountable for the business generated. 2. Level up outbound Build the engine the SDR/AEs run: ICP/account selection, segmented target lists, sequence structure, messaging angles, and supporting assets. Run a feedback loop with the Head of Sales on what converts. The SDR/AEs send and book, this role designs, equips, and optimises. 3. Reporting & funnel hygiene Campaign tracking, lead-source attribution, funnel/conversion and event-ROI reporting in HubSpot. Out of scope: fixing the underlying Salesforce HubSpot sync and data model. That’s a RevOps skillset, handle via a contractor or dedicated hire. This role consumes and reports on the data and flags what’s broken, it doesn’t re-architect the stack. 4. Strategy & experimentation (the 30%) Own the demand gen plan and the pipeline number. Because inbound is structurally weak, systematically test new channels: webinars, partnerships/co-marketing, niche communities and media, account-based plays. Treat paid as a known weak channel here. 6. Support the US launch Adapt plays, and events for the US Not a day-one primary focus, France pipeline comes first, US ramps as it matures. 6. Narrative and content integration Guardian of the messaging and content point of view across pipe-generating assets (outbound, events, sales content). Work with the CEO and PMM to keep the “content-first / end of campaigns” category narrative present as a backdrop, even when the priority is pipe. Comfortable selling a contrarian category story (not just “better tool”): can articulate why a new approach beats the incumbent way of working.