About the role
23andMe is seeking an exceptional senior brand designer to shape the visual identity and storytelling of the 23andMe Research Institute, our new nonprofit public benefit organization. This is a founding creative role: the Institute is new, but it is built on the deep creative and visual equity of the 23andMe brand. The ideas you bring to the brand will define what it looks and sounds like for years to come. You'll design the story (not the performance marketing funnel) with integrated brand campaigns, digital storytelling, event activations, as well as philanthropy and partnership materials that introduce the Institute to many different audiences: consumers, scientists, philanthropic supporters, the media, and more. Reporting to the Design Director and working closely with the Head of Brand, you’ll be the dedicated graphic designer for the Brand Team, crafting beautiful, impactful design work. On top of that, we want someone with the creative instinct to spot opportunity and take initiative, as well as have the leadership to brief and steer external agencies when appropriate. We're looking for the right person and will title
the role according to experience and track-record.
Who We Are We are a group of individuals passionate about genetic discovery. 23andMe Research Institute is a nonprofit medical research organization that enables people everywhere to access their genetic information, learn about themselves, and participate in the world's largest crowdsourced research initiative. The Institute aims to be the world's most significant contributor to scientific advancement, uniting people with the common goal of improving health and deepening our understanding of DNA — the code of life. What You’ll Do Integrated Brand Campaigns: Concept and design integrated campaigns that bring the Institute’s mission to life across digital, web, social, print, video, etc. – from launch moments to ongoing always-on storytelling. Digital Brand Storytelling: Design the digital expressions of the brand: web pages, microsites, social content, editorial features, and data visualization that translates complex science into something people want to engage with. Event Activations: Create the visual identity for key Institute events, conferences, and donor moments with environmental graphics, stage design direction, slides, attendee materials, swag and photo/video assets that create emotion and impact. Philanthropy & Donor Materials: Design the support materials that move the philanthropy program forward: donor decks, case-for-support documents, annual impact reports, and stewardship pieces that feel as considered as the science they represent. Partnership Pitches & Integrations: Design and art-direct partnership pitch decks, co-branded campaign assets, and integration materials for brand collaborations. Creative Direction & Agency Management: When needed, brief, hire, and steer external design and video agencies and freelancers. Set the creative bar, guide work through rounds, and protect the Institute's voice and look. Confident giving notes that move work forward. Visual Identity & System: Evolve and extend the Institute’s identity — typography, color, image direction, motion principles, and the systems, templates, and guardrails that let the brand scale consistently across teams. Cross-Functional Collaboration: Partner closely with scientists, writers, communications, philanthropy, and partnership leads to shape the story before you design the assets. Translate strategy into creative briefs and creative briefs into strong work. Craft Leadership: Set the bar. Give and receive direct, generous feedback. Mentor more junior designers as