About the role
We are looking for a hybrid Growth Designer & Video Editor (contract) to serve as the creative heartbeat of our performance & growth marketing machine. This is not a "brand maintenance" role; you will be responsible for building high-performing, direct-response assets that stop the scroll and drive conversion across distinct platforms incl. Google, YouTube, Facebook, Instagram and Reddit. The Performance & Growth Marketing team at 23andMe is the engine that drives our customer acquisition across all digital touchpoints. We operate at a high velocity, managing a multi-million dollar annual budget to bring our DNA insights, from ancestry to health insights, to millions of new customers. We believe that behind every data point is a human being, and our creative should reflect that same blend of scientific rigor and human connection.
Who We Are We are a group of individuals passionate about genetic discovery. The 23andMe Research Institute is a non-profit medical research organization that enables people everywhere to access their genetic information, learn about themselves, and participate in the world's largest crowdsourced research initiative. The Institute aims to be the world's most significant contributor to scientific advancement, uniting people with the common goal of improving health and deepening our understanding of DNA, the code of life. What You’ll Do End-to-End Asset Production: Design and edit high-volume static, motion, and video assets for Paid Media and owned & operated channels such as our e-commerce website, Email, Google, YouTube, Facebook, Instagram, Reddit, Amazon, TikTok, and Influencers, among others. Performance Iteration: Analyze weekly performance data (CTR, video completion rates, CPA, and ROAS) to rapidly iterate on winning creative. You will take a "winning" YouTube ad and version it into 10 different hooks for TikTok or 5 static carousels for Instagram. Platform-Native Storytelling: Develop content that feels native to each environment, from lo-fi, high-trust UGC-style edits for TikTok to high-authority, polished motion graphics for YouTube and LinkedIn. Creative Testing & Iteration: Collaborate on the annual demand gen roadmap by developing bold visual hypotheses. You will be responsible for creating a library of high-impact scroll-stoppers, art directions, and asset hierarchies designed to find our next performance "control" through rigorous A/B testing. Testing Library Velocity: You will be measured on your ability to deliver a minimum of 20–30 creative variants per month to feed a high-velocity experimentation roadmap. AI-Driven Efficiency: Leverage AI design and video tools to scale asset production and localization without sacrificing quality. Conversion UI/UX: Design high-converting landing page layouts and web assets that align with our paid traffic funnels to ensure a seamless click-to-purchase journey. What You’ll Bring Direct Response Expertise: 4+ years of experience designing for performance marketing teams or agencies. You understand that "good design" is design that converts. Full-Stack Creative Suite: Mastery of Figma and Adobe Creative Cloud (Premiere, After Effects, Photoshop, Illustrator). Proficiency in mobile-first editing tools (like CapCut) is a major plus for social-native content. Video First Mindset: Strong motion graphics and video editing skills. You can take raw influencer footage and turn it into a high-energy, narrative-driven ad in hours, not days. Data Literacy: You aren't afraid of a Meta or TikTok dashboard. You can look at performance metrics and translate them into creative solutions. Speed & Scale: Experience managing creative volume for high velocity accounts spending $250k+ per month. You thrive in a high-cadence environment where we prioritize "speed to signal." Strategic Autonomy: You are a self-starter who can take a brief and run with it, providing multiple creative directions and variations with minimal hand-holding. Disciplined Creativity: Experience working within highly regulated industries (FinTech, Health, Biotech). Portfolio: A link to your portfolio or reel is required, specifically highlighting "Performance Creative" or ads that drove measurable business results.