About the role
Product Marketing Manager
About the role:
Curri is looking for its first Product Marketing Manager — someone who closes the gap between what the company builds and what the market understands. You're joining as Curri builds a $500M software business inside a 1,200+ customer marketplace backed by a real, operating nationwide delivery network. The category narrative, product taxonomy, and messaging architecture are wide open. You'll define them.
What you will do:
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Support Curri's paid acquisition across channels (e.g. Meta and Google Ads): build the accounts, run creative and audience testing, manage bids and budget, and drive CAC down while qualified pipeline goes up.
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Build the PLG motion inside the marketplace. Turn 1,200+ distributor customers and 10,000+ monthly active users into software trials, demos, and product-qualified leads.
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Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing for sales, wired back into paid audiences and lifecycle.
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Support the organic motion: SEO, industry landing pages, and content that ranks and converts, plus referral and network-effect loops so paid isn't carrying the whole funnel.
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Build AI-powered workflows for creative, copy, enrichment, and reporting so you operate with the leverage of a full growth team.
What you need to have:
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3+ years of marketing experience.
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You've personally built and scaled Meta and Google Ads from the account up, and you can read a CAC and ROAS report and know what to change next.
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A pipeline-first instinct. You measure sourced ARR and CAC.
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Funnel leaks register deeply. You instrument before you spend and move fast to close the gap.
