About the role
We’re hiring an elite Senior Media Buyer to completely own our Google and YouTube advertising ecosystem.
This is not a role for someone who sets up campaigns and checks in once a week. We need an absolute killer in the Google Ads platform who has personally managed and scaled budgets to multiple 7-figures per month profitably.
You will sit in the platform every single day, obsessively researching the competition, mining search terms, testing new angles, and finding ways to scale spend while maintaining or improving efficiency. You will be the architect of our search and video acquisition strategy.
What you'll own
- Manage, scale, and optimize Google Ads and YouTube campaigns with multi-million dollar monthly budgets
- Obsessively research competitor ads, landing pages, and offers to reverse-engineer their success and beat them
- Build out and execute a relentless testing roadmap for YouTube creatives, Search copy, Performance Max structures, and landing pages
- Mine search query reports daily to uncover new keyword opportunities and ruthlessly eliminate wasted spend
- Partner closely with the Creative Director to dictate what YouTube creatives and ad copy need to be produced based on hard data
- Report daily and weekly on CAC, ROAS, and scaling opportunities, taking full accountability for channel profitability
What we're looking for
Must-haves
- You have personally scaled Google and YouTube accounts to multiple 7-figures per month in profitable ad spend
- You are an absolute expert in the Google Ads platform, including Search, YouTube, and Performance Max
- You are a relentless tester who never settles for "good enough" and is always looking for the next winning variation
