About the role
Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us. This is a full-stack product marketing role, which means you will own the whole arc with the rest of
the team: positioning and messaging, launches, competitive intelligence, content, and enablement. What sets this role apart is where its center of gravity sits. Your primary internal partner is Customer Success. You will make sure the people who onboard, retain, and expand our customers always understand the newest version of Profound and can turn that understanding into adoption, renewal, and growth. You will still support Sales, but your first question every day is: how do we help our customers get more value, faster?
What You'll Own Product knowledge and customer-facing narrative Be the internal expert on Profound's product: features, roadmap, use cases, and technical underpinnings. Translate what we build into clear positioning and messaging that shows up across the customer lifecycle, from onboarding to renewal to expansion. Own the story of "what's new and why it matters" for existing customers, not just prospects. Customer Success enablement and content Build the materials that CSMs rely on: onboarding, product deep-dives, feature launch training, and recurring office hours. You will partner with GTM Enablement to deliver these materials and have support from that team. Create the content that drives adoption and retention: feature explainers, customer-facing playbooks, use-case guides, QBR narratives, expansion talk tracks, and product FAQs. Give CSMs sharp, accurate language for renewal conversations, upsell moments, and objection handling with customers who are already on the platform. Launches and lifecycle marketing With the rest of PMM, you will co-own go-to-market for new features and products with a heavy emphasis on landing them inside the existing base, not only in new-logo acquisition. You will own our webinar content calendar to drive both new logo pipeline generation and customer education/adoption Partner with the rest of marketing, including community marketing, to drive awareness, activation, and adoption of what we ship. You will own the changelog, making sure everything we’re shipping makes it way to our users both via product notifications and weekly emails You will own our case studies and go-to customer stories, bringing the best of what our CS teams are doing with our customers back into top-of-funnel marketing collateral to drive additional pipeline via social proof points. Measure whether launches actually move adoption and retention, then close the loop. Cross-functional partnership and the field feedback loop Embed with Product and Engineering to stay ahead of what's coming. Own the feedback loop between the field and Product: surface what customers are asking for, what's confusing, and what's resonating. Coordinate with Sales, GTM Ops, GTM Engineering, and Marketing Engineering where product knowledge and the customer journey intersect.