About the role
YOUR MISSION AT VOI As a CRM Automation Specialist at Voi, you will strengthen our lifecycle marketing by turning data and insights into automated CRM programmes that drive engagement, conversion, and retention across our markets. You will work hands-on in Braze to design, build, and optimise journeys that support users from onboarding through to loyal, high-value riders. Sitting within the CRM team and collaborating closely with Data, Marketing, and Product, you will make sure lifecycle initiatives are insight-led, measurable, and aligned with Voi’s broader growth objectives. You will: Analyse lifecycle performance using CRM data to identify opportunities across onboarding, engagement, upsell, and retention. Investigate user behaviour and campaign performance to uncover automation opportunities, lifecycle gaps, and areas for optimisation. Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic that can scale across markets. Build, test, and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic. Develop reusable templates and scalable campaign structures that reduce manual work and improve consistency. Identify and implement opportunities to automate existing campaigns and expand lifecycle coverage across the customer journey. Design and run A/B tests across CRM channels (email, push, in-app) to improve engagement, conversion, and retention. Analyse experiment results, communicate findings clearly, and turn them into actionable improvements. Partner with Marketing, Data, and Product to ensure lifecycle activity is aligned with growth priorities and other channel initiatives. Maintain strong QA processes to ensure accurate segmentation, triggers, tracking, and personalisation, while keeping visibility across journeys to avoid overlap and conflicting experiences. WHAT YOU NEED TO EMBARK You are a data-driven CRM or lifecycle marketer who enjoys working hands-on with tools, journeys, and experiments. You are comfortable moving between analysis and execution, can manage multiple initiatives at once, and communicate clearly with both technical and non-technical partners. 3+ years’ experience in CRM, lifecycle marketing, or marketing automation in a B2C environment. Hands-on experience building lifecycle journeys in Braze or a comparable CRM platform. Working knowledge of SQL and confidence in analysing lifecycle data and campaign performance independently. Experience designing, running, and evaluating A/B tests, including an understanding of experimentation methodology and statistical significance. Strong understanding of lifecycle strategies such as onboarding, engagement, upsell, and retention. Proven experience building automated CRM journeys and scalable campaign structures. Comfortable working with CRM data structures, including user attributes, events, triggers, and segmentation logic. Strong analytical thinking, problem-solving, organisation, and prioritisation skills, with the ability to manage multiple campaigns and dependencies. Clear, collaborative communicator who enjoys working with both technical and non-technical stakeholders. Don’t meet every requirement? If you are excited about this role and our mission, and have relevant, transferable skills, we encourage you to apply – even if you don’t check every box. WHY VOI? Working at Voi is more than just a job; our People Promise includes a personal voyage where you will grow as a professional and be a part of a team and culture that builds something meaningful for society. In addition to this, you’ll have the opportunity to: Join Europe’s #1 micromobility operator and one of the fastest growing scale-ups. Get “skin in the game” through our employee options programme. Enjoy unlimited free Voi rides and a dog-friendly office. Work together with inspiring, motivated, and fun colleagues towards a common goal. Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution.