Principal Product Marketing Manager

We're looking for a B2B product marketer who can turn complex technology into clear, compelling narratives that resonate with buyers and users across provider groups and health systems.

As Principal, Product Marketing, you'll take ownership of go-to-market strategy for one of Assort's major market segments, Health Systems — not just defining positioning and messaging, but owning the segment's overall growth and performance. Reporting to the Head of Product Marketing, you'll partner closely with the GTM team — Sales, Demand Generation, and Customer Success — and act directly on the levers that accelerate pipeline, win rate, and revenue in your segment.

You'll join with significant ownership and autonomy at a pivotal moment in our growth, you'll have the opportunity to shape its direction. This role is ideal for someone who thinks like a business owner, combines strategic rigor with hands-on execution, moves fast, and wants their work to have an outsized impact.

What You’ll Do

• Own go-to-market strategy and performance for Health System, a major market segment —from positioning and messaging through pipeline, win rate, and revenue growth—serving as the single point of accountability for the segment's success.
• Partner closely with Sales, Demand Generation, and Customer Success on segment GTM execution, identifying and acting directly on the highest-leverage opportunities to accelerate growth.
• Lead integrated product launches for your segment by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales.
• Own customer proof strategy—including case studies, video spotlights, and ROI narratives—in partnership with Content Marketing to shorten sales cycles within your segment.
• Define and maintain the sales enablement strategy (pitch narrative, battlecards, product collateral, objection handling) for your segment, ensuring consistency and adoption across the revenue team.
• Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate segment ARR growth.
• Act as the market and competitive authority for your segment, translating industry trends, regulatory changes, and competitor activity into clear points of view and GTM recommendations.
• Represent your segment's voice in company-wide strategic planning, pulling in market and performance data to influence roadmap and resourcing decisions.