Senior Manager, Demand Generation

We're looking for a strategic, results-oriented Senior Manager, Demand Generation to help build and run Assort's demand engine. This is a high-ownership individual contributor role: you'll execute and optimize multi-channel programs, bring data-driven rigor to everything you touch, and partner closely with Marketing leadership to translate Assort's mission and product differentiation into pipeline. You'll reach healthcare leaders who are actively searching for a better way to serve patients.

You'll work closely with ABM, Sales, and Marketing leadership to run multi-channel demand programs that engage key decision-makers, nurture demand, and convert interest into qualified opportunities. This is a builder role for a data-driven marketer who thrives in high-growth, ambiguous environments, brings both creativity and analytical rigor to their work, and is motivated by delivering measurable impact on pipeline and revenue.

What you’ll do:

• Drive pipeline targets: You'll be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.
• Support account-based campaigns: Partner with the ABM Manager to execute targeted account-based programs — bringing paid media, email marketing, sponsored content, paid social, and web into the mix for key target accounts.
• Execute paid and organic growth with clear ROI: Run paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality — not vanity metrics.
• Build nurture and conversion paths: Run email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.
• Bring measurement and rigor: Track success metrics, dashboards, and reporting that clearly connect programs to pipeline and revenue. Analyze funnel performance, run experiments, and use data to guide prioritization and iteration.
• Deep sales collaboration: Work hand-in-hand with Sales and SDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you'll help make that collaboration seamless.
• Shape messaging with the team: Partner with Product Marketing, Content, and Brand to build assets that clearly communicate Assort's value and resonate with key decision-makers and drive engagement across the buyer's journey.
• Contribute to scale: As demand grows, help identify what's working, what should be systematized, and where there's opportunity to expand program reach.