Senior Product Marketing Manager

About The Role

We're looking for a B2B product marketer who can turn complex technology into clear, compelling narratives that resonate with buyers and users across provider groups and health systems. As Senior Manager, Product Marketing, you'll own positioning, messaging, and go-to-market (GTM) strategy across the portfolio, with particular focus on building out Assort's market and competitive intelligence function — from competitor tracking and win/loss analysis to the industry analyst relationships that shape how the market sees us.

Reporting to the Head of Product Marketing, you'll serve as a strategic partner to Demand Generation, Sales, and Product — shaping how we tell our story, launch products, and win in the market. You'll join with significant ownership and autonomy, and as we build out the product marketing function around you, you'll have the opportunity to grow alongside it. This role is ideal for someone who combines strategic thinking with hands-on execution, moves fast, and wants their work to have an outsized impact.

What You’ll Do

• Own Assort's competitive intelligence function end-to-end—competitor tracking, win/loss analysis, and real-time battlecards—translating industry trends, regulatory changes, and competitor activity into clear points of view and GTM recommendations.
• Build and manage relationships with leading healthcare industry analysts (e.g., KLAS, Gartner), owning our participation in rankings, reports, and briefings that shape how the market perceives Assort.
• Own and socialize a unified messaging and positioning framework that resonates with COOs, practice managers, and clinicians, and is used consistently across all GTM motions.
• Lead integrated product launches by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales to drive 30%+ of net-new pipeline.
• Define and maintain the sales enablement strategy (pitch narrative, battlecards, product collateral, objection handling), ensuring consistency and adoption across the revenue team.
• Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth.
• Help establish the processes and operating rhythms that will serve as the foundation for a growing product marketing team.