Founding Content Marketing, Storytelling

ABOUT THE ROLE

Retell AI transforms customer experience with voice AI for enterprises, including customers like CVS/Aetna, American Airlines, Lenovo, and Grab. We have more customer stories than we can tell!

We are hiring a Senior Content Marketing Manager to own how those stories get told. You will interview customers like a reporter, find the angle a marketer would miss, and produce case studies and strategic blogs that people actually read and sales actually sends.

This is a high-ownership craft role. You report to the CEO and work closely with the founding team.

KEY RESPONSIBILITY

This hire owns customer storytelling, case studies, and strategic editorial at Retell. Company voice only. Reports to the CEO. Programmatic SEO is explicitly NOT in this role (owned by SEO/AEO team).

Own Retell’s customer storytelling

• Find, interview, and write stories from Retell’s most strategic customers.
• Turn customer outcomes into compelling case studies, customer stories, video briefs, sales-friendly narratives, and social excerpts.
• Build strong relationships with customer champions, sales, and customer success so Retell always has a pipeline of stories worth telling.

Write strategic editorial content

• Write sharp essays, industry POVs, benchmark narratives, founder-led posts, and thought-leadership pieces that help define the voice AI category.
• Translate complex topics like contact center automation, AI agents, latency, evaluation, containment, and enterprise deployment into stories buyers actually want to read.
• Bring a reporter’s eye to Retell’s market: find the angle, write the hook, and make the piece useful from the first paragraph.

Social Storytelling

• Bring a reporter’s eye to Retell’s company channels.
• You’ll spot the angles inside customer wins, product breakthroughs, company milestones, team rituals, event moments, and the way we build, work, and play. You’ll turn those moments into sharp social posts that keep the Retell story alive and make the company feel worth following.

Shape Retell’s website storytelling

• Write and refine website narratives across homepage sections, product pages, use-case pages, industry pages, customer pages, and campaign landing pages.
• Partner with PMM, design, and web to turn positioning into clear, memorable website copy.
• Make Retell’s site feel less like generic SaaS marketing and more like the clearest explanation of where enterprise voice AI is going.

Own Retell’s editorial quality bar

• Maintain a high bar for clarity, taste, structure, and originality across customer stories, blogs, website copy, newsletters, and social content.
• Edit work from internal contributors so it sounds clear, credible, and human.
• Keep Retell’s content out of corporate-speak and closer to how great reporters, operators, and founders explain ideas.

Turn customer conversations into messaging insight

• Use interviews and customer calls to surface language, objections, use cases, and proof points that should influence Retell’s broader messaging.
• Feed those insights back to PMM, sales, customer success, and leadership.
• Help Retell’s narrative stay grounded in what customers actually say, not what marketers wish they said.

WHAT WE'RE LOOKING FOR

Must have:

• 3-7 years in content marketing, editorial, or journalism, including B2B SaaS or tech experience
• A portfolio of published work with range: customer stories, essays, launch content
• Proven end-to-end ownership of case studies or customer stories
• Comfortable with technical products
• Reporter instincts and editorial craft

Nice to have:

• Newsroom or tech media background
• Video fluency: can brief an agency shoot and film a scrappy walkthrough yourself
• Experience with support, CX, or post-sales audiences
• Startup experience, Series A through C

HOW WE EVALUATE

We care less about checkboxes and more about:

• Whether your writing earns attention or fills a calendar
• Whether customers would say yes to a second interview with you
• Whether sales would actually send what you write
• Whether you find the story everyone else missed

YOU MIGHT THRIVE IF

• You have 3-7 years in content marketing, editorial, or journalism, including B2B SaaS or tech experience
• You trained as a journalist, or write like one: fresh angles, strong ledes, zero corporate speak
• You have owned customer stories end-to-end, not just polished someone else's interview notes
• You can talk to an engineer about latency and a VP of CX about containment rates in the same afternoon
• You ship weekly without anyone checking in

JOB DETAILS

• Cash: 170k - 240k
• Equity: Equity Provided
• Location: Redwood City, CA, US
• US Visas: Retell AI is open to sponsoring work authorization for qualified candidates, including H1B/H-1B, TN, L-1, E-3, F-1 (OPT/CPT).

OTHER BENEFITS**

• 100% coverage for medical, dental, and vision insurance
• $70/day DoorDash credit for unlimited breakfast, lunch, dinner, and snacks
• $200/month wellness reimbursement (gym, fitness classes, etc.)
• $300/month commuter reimbursement (gas, Caltrain, etc.)
• $75/month phone bill reimbursement
• $50/month internet reimbursement

COMPENSATION PHILOSOPHY

• Best Offer Upfront: Choose from three cash-equity balance options; no negotiation needed.
• Top 1% Talent: Above-market pay (top 5 percentile) to attract exceptional builders.
• High Ownership: Small teams, >$1M revenue/employee, and significant equity.
• Performance-Based: Offers tied to interview performance, not experience or past salaries.

INTERVIEW PROCESS

• Stage 1: Recruiter intro call + portfolio review (15 min)
• Stage 2: Phone round with hiring manager (30 min)
• Stage 3: Phone round with CMO (45 min)
• Stage 4: Final onsite with the team (2 hours)

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.