Founding Product Marketer

ABOUT THE ROLE

Retell AI transforms customer experience with voice AI for enterprises, including customers like CVS/Aetna, American Airlines, Lenovo, and Grab. We have more customer stories than we can tell!

Retell is hiring our Founding PMM to own how we show up to the market. This role is responsible for identifying breakout opportunities and turning early product momentum into scalable, market-defining growth.

You'll lead positioning, run product launches, build the sales enablement toolkit, and concept brand campaigns that earn real attention. 80% of the role is core PMM. 20% is directing creative campaigns for social.

This is a high-ownership role. You won't just maintain messaging, you'll define it. You report to the CMO and work closely with the founding team.

KEY RESPONSIBILITIES

• Own positioning and messaging across all buyer types and verticals

Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics

Keep competitive differentiation sharp as the Voice AI landscape evolves

• Lead product launches end-to-end

Own strategy, narrative, and cross-functional coordination from brief to announcement

Partner with DevEvangelist on the demo and technical content layer

• Build sales enablement from scratch

Run enablement sessions and keep the team equipped with the latest messaging

• Drive customer and market insights

Run ongoing discovery and translate insights into messaging that converts

Build case studies and proof points across key verticals

• Direct brand and social campaigns (20%)

Concept campaigns and brief the creative team on execution

Plan campaign bursts around launches, events, and AI industry moments

WHAT WE'RE LOOKING FOR

Must have

• 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
• Proven track record of owning launches end-to-end
• Strong messaging instincts: knows what to say and how to brief others to say it
• Experience building sales enablement programs from scratch
• Comfortable with technical products

Nice to have

• Experience in AI infrastructure, CCaaS, or contact center space
• Background marketing to both technical and business buyers
• Has directed social campaigns with real organic reach
• Strong aesthetic sensibility and POV on brand content
• Startup experience

HOW WE EVALUATE

We care less about checkboxes and more about:

• Whether you have actually owned positioning that shaped how a product is perceived
• Whether you can concept campaigns that earn real attention, not just fill a calendar
• Whether product, sales, and design teams would genuinely want to work with you
• Whether you move fast and make good decisions under ambiguity

YOU MIGHT THRIVE IF

• You have 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
• You have owned product launches end-to-end, not just contributed to them
• You have strong messaging instincts and know how to brief creatives to bring ideas to life
• You are hands-on, you don't just plan, you ship
• You are comfortable with technical products and can translate complexity into clear value
• You move fast and make good decisions with incomplete information

JOB DETAILS

• Cash: $180,000 – $250,000 base
• Equity: Offer Equity
• Location: Redwood City, CA (Relocation Provided)
• US Visas: Retell AI is open to sponsoring work authorization for qualified candidates, including H-1B, TN, L-1, E-3, F-1 (OPT/CPT), and O-1 visas.

OTHER BENEFITS

• 100% coverage for medical, dental, and vision insurance
• $70/day DoorDash credit for unlimited breakfast, lunch, dinner, and snacks
• $200/month wellness reimbursement (gym, fitness classes, etc.)
• $300/month commuter reimbursement (gas, Caltrain, etc.)
• $75/month phone bill reimbursement
• $50/month internet reimbursement

COMPENSATION PHILOSOPHY

• Best Offer Upfront: Choose from three cash-equity balance options; no negotiation needed.
• Top 1% Talent: Above-market pay (top 5 percentile) to attract exceptional builders.
• High Ownership: Small teams, >$1M revenue/employee, and significant equity.
• Performance-Based: Offers tied to interview performance, not experience or past salaries.

INTERVIEW PROCESS

• Stage 1: Recruiter intro call (15 min)
• Stage 2: Hiring manager experience screening (30 min)
• Stage 3: CMO meet and experience screening (45 min)
• Stage 4: Final onsite with cross-functional team (2 hours)

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.