About the role
About AirOps AirOps is the first end-to-end content engineering platform built for the AI era. In a world where discovery is shifting from traditional search to AI-driven platforms, we help brands get found—and stay found. We are currently in a phase of hyper-growth, having 5x’d our revenue in the last year by helping marketing teams at Ramp, Chime, Carta, and Rippling turn content quality into a durable competitive advantage. Our platform equips marketers to navigate the new discovery landscape, prioritize high-impact opportunities, and create accurate, on-brand content that earns citations from AI and trust from humans. Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are building the intelligent systems that will empower the next generation of marketing leaders. AirOps is headquartered in San Francisco, New York and Montevideo. We’re hiring a Director of Content Systems & Research to lead one of the most strategic, high-leverage motions at AirOps: advancing the profession of Content Engineering through rigorous research, world-class education, and the productization of our core IP. In 2026, Content Engineering will become the most important role inside the modern B2B marketing org, blending organic growth strategy , frontier research , and precise workflow execution . This leader will be the single-threaded owner responsible for transforming our early foundations in those domains into a durable advantage that compounds value for customers and elevates the entire market. This is first and foremost a research-led role . You will develop and scale the research engine that uncovers how AI search works, what drives visibility across agents, and which content strategies consistently win. That research will then flow into the education programs that train the next generation of Content Engineers, and into Power Agents — the reusable workflows that encode our best practices into out-of-the-box value for teams of all sizes. You will: Shape and scale our research engine: Produce and guide rigorous, frontier insights with our existing research team, that inform the market and become the public voice of AirOps’ research. Champion the rise of the Content Engineer: Translate research into curriculum, training tracks, and platform-specific education, that lower the barrier for beginners and raise the ceiling for advanced users. Productize our core IP: Guide the strategy and development of Power Agents, the reusable workflows that encode best practices, ensuring our research shows up as actionable out-of-the-box value. You’ll unify these pillars — Research, Enablement, and Power Agents — into a single compounding system that shapes how the best teams learn, build, and win with AirOps. You will have a team and external expert partners to support execution across research, enablement, and workflow development. Responsibilities Research Engine This role will empower our existing research team to deepen their expertise and expand the scope of what research at AirOps can accomplish: Strengthen and scale our best-in-class research motion that blends internal analysts, external research partners, and customer data. Define rigorous methodologies for causal and correlational testing across AI search, organic visibility, and content performance. Become the public evangelist for AirOps research — representing our insights across online channels, conferences, workshops, and customer programs. Translate findings directly into playbooks, platform guidance, and workflow recommendations. Content Engineering Education & Enablement Build and scale tiered Content Engineering tracks with platform-specific training, curriculum, and resources. Convert research findings into curriculum, training materials, and platform-specific best practices. Grow and steward the community of Content Engineers, ensuring programs that drive activation, retention, and long-term mastery. Core IP & Power Agents Own the roadmap for and launch AirOps Power Agents for the most demanding and high-leverage use cases. Ensure Power Agents deliver out-of-the-box value across self-serve and enterprise segments, informed by research and enablement feedback. Cross-Functional Leadership Establish the strategy, metrics, and operating cadence that unify Research, Enablement, and Power Agents into one compounding system. Collaborate with Product, Marketing, Customer Success, and Sales to embed insights data directly into workflows and playbooks. Lead a multidisciplinary team and coordinate external experts to accelerate execution across research, education, and workflow development. Qualifications 5–7+ years of experience in organic search, with proven impact in B2B, SaaS or Marketplace Growth environments. Hands on experience with AI search channels and mechanics. Strong research leadership experience , with a track record of designing rigorous, credible, methodology-driven insights for technical and executive audiences. Deep curiosity about emerging AI patterns, model behavior, and the future of search with a bias for experimentation and rapid learning. Exceptional communicator who can translate complex ideas into clear, sharp narratives for both practitioners and executives and is comfortable writing social content, being on stage, online, doing podcasts, etc. Nice to have: Strong presence and/or audience in the organic search space. Experience in curriculum, education, or content framework design , ideally building structured learning paths or training programs. Demonstrated ability to align internal teams (enablement, product, customer-facing) with external market insights and community feedback. Thrives in a fast-moving, ambiguous environment and can build programs from zero to one, then scale them with clarity and precision. Our Guiding Principles Extreme Ownership Quality Curiosity and Play Make Our Customers Heroes Respectful Candor Benefits Equity in a fast-growing startup Competitive benefits package tailored to your location Flexible time off policy Parental Leave A fun-loving and (just a bit) nerdy team that loves to move fast!