About the role
Eightfold is a global leader in an AI-native enterprise talent platform , trusted by the world’s largest & most respected Fortune 500 organizations. Our platform is built from the ground up, operating at scale across Azure and AWS, deployed in multiple regions globally, including IL4-compliant environments for the US Government, supporting users in 100+ countries and 30+ languages. Today, Eightfold is at the forefront of agentic AI, delivering intelligent agents that actively drive outcomes across hiring and talent workflows, while much of the industry is still experimenting with prototypes. Backed by over $410M in funding and valued at $2B+, we are defining the next era of agentic talent systems. What sets Eightfold apart is not just the technology & our mission, but
the team behind it. We are a deeply technical, execution-driven organization that values ownership, collaboration, and high standards. Our engineers, product leaders, and go-to-market teams work closely together — in person and across functions — to build systems that scale in the real world. If you’re excited to work on hard problems, move with urgency, raise the bar every day, and help build agentic systems that transform how the world works, Eightfold is the place to do it.
About
the Role We’re looking for a Marketing Campaign Specialist who can use AI tools end to end to plan, build, and optimize campaigns for our agentic AI solutions for enterprises. You’ll own integrated campaigns across email, paid, web, and events, using platforms like Perplexity, Claude (Anthropic), and ChatGPT to research audiences, generate assets, orchestrate automations, and continuously improve performance.
Responsibilities You will “own the full campaign lifecycle, with AI in the loop at every stage”: Plan and execute integrated campaigns (email, paid media, webinars, events, website) to drive pipeline and product adoption for our agentic AI offerings. Use AI tools (Perplexity, Claude, ChatGPT, Gemini) for market research, audience insights, and campaign ideation, including persona pain points, messaging angles, and competitive positioning. Draft and refine campaign assets with AI assistance: email sequences, landing pages, ad copy, nurture tracks, and event promotions, working closely with content and design. Build and manage campaign workflows in our marketing automation and CRM stack (Marketo plus Salesforce), including segmentation, lead routing rules, and scoring logic. Set up, QA, and launch campaigns end to end: list pulls, UTM tracking, form/landing page setup, testing, and post-launch monitoring. Use AI agents and analytics to monitor performance, generate insights, and recommend optimizations on subject lines, offers, creative, and audience segments. Maintain a prompt and agent playbook documenting effective prompts, workflows, and automations that other marketers can reuse. Partner with demand gen, product marketing, sales, and marketing operations to align campaigns with product launches, ABM programs, and sales motions. Stay current on AI marketing trends and emerging tools, test new capabilities, and propose new AI-powered use cases for our marketing programs. What "AI-powered" means in this role Given you’re in an AI-first org, it helps to be concrete: Research and insights: Use AI tools to run deep research on markets, accounts, and personas, then synthesize findings into campaign briefs. Content production: Use ChatGPT/Claude to generate first drafts of emails, ad variants, webinar outlines, and nurture trees, then edit for quality and brand alignment. Agentic workflows: Collaborate with marketing ops to define and run AI agents that handle tasks like audience segmentation, performance summaries, and experiment proposals. Experimentation: Use AI to propose and prioritize A/B tests, analyze results, and recommend next steps. This is not a ‘prompt button pusher’ role – you’ll design and run AI-assisted workflows that improve speed, quality, and outcomes across the entire funnel.
