About the role
We are looking for a Marketing Lead to define and execute our marketing strategy. This is our first dedicated marketing hire, and we need a well-rounded, scrappy individual to build a scalable marketing engine from the ground up. You will have direct ownership over how Reform is positioned, discovered, and adopted, working closely with the founders to drive consistent top-of-funnel growth. This role is critical as we have several major conferences approaching in the next few months.
What will you be doing?
- Own Reform’s end-to-end marketing strategy, from messaging to execution across all channels.
- Develop and scale our presence at industry conferences and events to generate high-quality leads.
- Create and manage content across various formats, including website copy, case studies, blog posts, and LinkedIn content.
- Partner closely with the sales team to drive pipeline through demand generation and compelling sales materials.
- Experiment with and scale new online acquisition channels, including ad campaigns and SEO.
