About the role
About Hook We’re building the future of customer growth. At Hook, we use AI and Machine Learning to help businesses predict revenue with accuracy, drive customer loyalty, and capture massive value from their existing customers. We’re a Series A company who ranked 33 out of 100 on the Sifted fastest growing startups and we have raised $multi-million in funding from some of the top investors in Europe and the US (e.g. Balderton Capital and Lightspeed) and have an enviable list of customers that we’re working with including some of the fastest growing companies in the world. We’re looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way. As SDR Team Lead , you’ll be the day-to-day leader for a pod of SDRs, reporting into our SDR Manager. You’ll set the bar for outbound excellence, coach reps to consistently hit (and exceed) their potential, and act as a role model for what great looks like at Hook. You’ll work closely with the SDR Manager and the wider Revenue team to scale our outbound motion, improve quality across the funnel, and lay the foundations for future team growth. This role is ideal for a high-performing SDR ready to step into leadership or an existing SDR leader who still loves being close to the craft. What You’ll Be Doing Coaching & Leadership Lead, coach, and motivate a pod of SDRs day to day Run 1:1s, call reviews, and role-plays focused on continuous improvement Coach on messaging, cold calling, objection handling, and qualification Create a high-energy, high-accountability team culture Ensure strong qualification using frameworks like MEDDPICC Performance & Scale Track team performance and coach toward clear goals Identify and address performance gaps early Partner with the SDR Manager on hiring, onboarding, and ramp Feed frontline insights into better messaging, tooling, and processes Who We’re Looking For Currently a high-performing SDR/BDR, or an existing SDR Team Lead Someone who genuinely enjoys coaching and developing others Confident giving direct, constructive feedback Strong communicator with a growth mindset Comfortable balancing personal targets with team leadership 💸 Salary - £50,000-£55,000 base + £25,000 - £30,000 (depending on experience)