About the role
Lifecycle Marketing Manager
> Panorama Education · United States (Remote) · Full-time · Posted 2026-03-17
Salary: USD 82,875–121,875
Workplace: remote
Department: Demand Generation
Description
About Panorama:
Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. More than 2,000 K–12 school districts serving 15 million students across all 50 states have adopted Panorama to understand and support students across academics, attendance, behavior, and life skills development. School districts turn to Panorama's student support platform, research-backed surveys, and professional development to track progress toward strategic goals and improve student outcomes.
Panoramians can choose to work fully remote anywhere within the Continental United States.
About the Role:
As a Lifecycle Marketing Manager, you will own and evolve Panorama’s email marketing strategy across the full funnel. In this role, you’ll develop and execute high-impact campaigns and nurture programs that deliver relevant, timely messaging based on funnel stage, persona, and intent data—helping to re-engage leads, accelerate pipeline, support customer expansion and retention, and drive revenue growth. From campaign planning and build to testing, optimization, and performance analysis, you’ll ensure Panorama’s lifecycle programs deliver measurable business impact.
You will also partner closely with Sales to support outbound cadence creation and optimization, ensuring email plays a critical role in coordinated go-to-market efforts and prospect engagement.
In addition, you’ll help support Panorama’s webinar program by assisting with campaign promotion, post-event follow-up, and engagement strategies that maximize pipeline impact.
Responsibilities:
