Own program performance and optimization

• Partner closely with Revenue Operations (RevOps) and Marketing Operations (MarOps) to define, instrument, and govern success metrics and attribution for assigned field and ABM programs. Agree up-front on lead scoring, UTM conventions, touch attribution, and lead routing so program results are reliable and actionable.
• Define success metrics for assigned field and ABM programs — including engagement, pipeline influence, win-rate lift, average deal size, and ROI — and translate those into measurable targets and dashboards.
• Track performance end-to-end: ensure proper tracking and data flows with MarOps, validate data quality with RevOps, and maintain shared dashboards that surface program health and revenue impact.
• Deliver post-program reporting with clear insights and prioritized recommendations for Sales, RevOps, and marketing stakeholders (e.g., what to scale, what to iterate, and where attribution pulls or tracking gaps exist).

Cross-functional collaboration and execution rigor

• Collaborate with marketing partners (content, product marketing, lifecycle, brand) to ensure messaging and campaign alignment.
• Work closely with Sales and Client Partnerships to coordinate staffing, outreach, and follow-up execution.
• Maintain clear timelines, calendars, documentation, and communication workflows to support consistent execution.
• Effectively manage budget, ensuring optimization of allocated spend across activities with the greatest impact to pipeline

Requirements

• 3-5 years of experience in B2B field marketing, events, and/or ABM in a demand generation environment.
• Experience designing and executing ABM programs for a defined set of accounts in close partnership with Sales.
• Proven ability to manage multiple field programs simultaneously with strong attention to detail and follow-through.
• Experience tracking pipeline impact and program performance and using data to inform improvements.
• Strong cross-functional collaboration, project management, and communication skills.
• Familiarity with ABM and event tech platforms (CRM/MAP, intent signals)
• Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B space.

Benefits

The base salary range for this position is $82,875 - $121,875.

Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits

Some of the additional benefits offered are:

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage. 
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop

Apply

Apply at Panorama Education

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