About the role
Profound is on a mission to help companies understand and control their AI presence. We are hiring a Product Manager, Web Presence to own our marketing website end-to-end. This isn't a maintenance role. It's a high-impact, high-ownership position for someone who treats the website as a revenue asset, obsesses over craft and design, and is determined to make it the best in the industry. You'll sit at the intersection of marketing, design, and engineering, and you'll be the person who keeps our web experience sharp, fast, and converting. If you're the kind of person who bookmarks great websites, thinks in conversion funnels, and loses sleep over a CTA that isn't performing, this is your role.
What you'll do Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance Work with the marketing team to enable them to build out template pages and be content owners Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process Manage the relationship with engineering to scope, prioritize, and QA web development work Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more Constantly scour the web for great websites and make our website an excellent resource for prospects and customers
Who you are 4+ years in a web product, growth, or digital marketing role Strong design sensibility and obsessive attention to craft; you have a point of view on what makes a great website, you can articulate it, and you hold every page and interaction to that standard Hands-on experience with CMS platforms, A/B testing tools, and web analytics Comfortable working across marketing, design, and engineering without losing momentum Highly organized with a bias toward shipping; you run a tight backlog and keep projects moving Obsessive about conversion and deeply curious about what makes buyers take action Location This is an on-site role based in our NYC office, designed for builders who thrive on speed, iteration, and meaningful impact. For this role, the expected base salary range is $160,000 to $230,000, depending on experience. Profound's total