About the role
This role leads fonio’s marketing function end-to-end, owning large media budgets and the full funnel from acquisition to conversion; you’ll build and scale
the team, define strategy and KPIs, and drive qualified leads to Sales. You’ll work closely with the CEO in a flat organization where hands-on execution and rapid impact on growth matter.
What you'll do • Own the entire marketing function with responsibility for strategy, execution, and results. • Manage and allocate a monthly marketing budget of over €400,000. • Drive lead generation for Sales with qualified leads as the primary KPI. • Define marketing strategy, priorities, and KPIs across all channels. • Lead media buying and scaling efforts in collaboration with Performance Marketing. • Develop creative and content strategies with testing frameworks for ads, site, and funnels. • Own website copy, customer journey, messaging, and conversion optimization. • Optimize newsletter and email flows to improve engagement and conversion. • Build and manage the marketing team, hiring to remove bottlenecks and scale capacity. • Plan and execute go-to-market strategies and influencer or social initiatives. • Set strategy and KPI frameworks for SEO, social, and personal branding. What fonio is looking for • Minimum 5 years of marketing experience with progressive leadership responsibility. • Proven track record managing large budgets (experience with budgets in the hundreds of thousands/month; ideally exceeding €500,000/month total). • Deep understanding of KPIs, tracking, attribution, and conversion optimization. • Strong instinct for performance-driven creative, messaging, and testing. • Hands-on operator who can scale a team while remaining accountable for execution. • High standards for speed, quality, and ownership in a fast-moving environment. • Ideally experience in B2B SaaS or e‑commerce.