This role leads fonio’s marketing function end-to-end, owning large media budgets and the full funnel from acquisition to conversion; you’ll build and scale
the team, define strategy and KPIs, and drive qualified leads to Sales. You’ll work closely with the CEO in a flat organization where hands-on execution and rapid impact on growth matter.
What you'll do • Own the entire marketing function with responsibility for strategy, execution, and results. • Manage and allocate a monthly marketing budget of over €400,000. • Drive lead generation for Sales with qualified leads as the primary KPI. • Define marketing strategy, priorities, and KPIs across all channels. • Lead media buying and scaling efforts in collaboration with Performance Marketing. • Develop creative and content strategies with testing frameworks for ads, site, and funnels. • Own website copy, customer journey, messaging, and conversion optimization. • Optimize newsletter and email flows to improve engagement and conversion. • Build and manage the marketing team, hiring to remove bottlenecks and scale capacity. • Plan and execute go-to-market strategies and influencer or social initiatives. • Set strategy and KPI frameworks for SEO, social, and personal branding. What fonio is looking for • Minimum 5 years of marketing experience with progressive leadership responsibility. • Proven track record managing large budgets (experience with budgets in the hundreds of thousands/month; ideally exceeding €500,000/month total). • Deep understanding of KPIs, tracking, attribution, and conversion optimization. • Strong instinct for performance-driven creative, messaging, and testing. • Hands-on operator who can scale a team while remaining accountable for execution. • High standards for speed, quality, and ownership in a fast-moving environment. • Ideally experience in B2B SaaS or e‑commerce.
Fonio.ai ist ein österreichisches Start-up, das eine Telefon-KI entwickelt hat, die wie ein Mensch klingt und Anrufe vollständig eigenständig übernehmen kann. Die Lösung wird täglich von über 6.000 Unternehmen genutzt, und das Wachstum verdoppelt sich derzeit jeden Monat. Die Infrastruktur wird bei Hetzner in Nürnberg gehostet, wodurch Fonio.ai eine der wenigen DSGVO-konformen Lösungen für KI-Telefonassistenten in der EU ist. Die Services basieren auf LLMs von Drittanbietern, insbesondere OpenAI; OpenAI wird in Europa über Microsoft Azure gehostet, um DSGVO- und EU AI Act-Konformität sicherzustellen. Das Unternehmen speichert ausschließlich notwendige Daten und kann auf Wunsch alle Daten in Echtzeit löschen; es zählt über 6.500 Kunden, und Kundenbewertungen finden sich bei Trustpilot, Google & OMR.
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Sales Development Representative (English-speaking)
Salary
$120,000 - $200,000
Location
Vienna, Austria
Total raised
$3.5M
Last stage
Seed
Investors
Daniel Keinrath
Co-founder
Matthias Gruber
Co-founder
No applications, no recruiter spam. Just the intro.
A few questions to make sure this role is the right shape for you. Two minutes.
I write the intro, send it to the founder, and handle the back-and-forth.
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.