About the role
About Fort
Fort is building a premium health tracker for people who want to stay strong, capable, and in control of their bodies for life.
We are creating a screenless wearable and app experience that helps people understand whether their training, recovery, and daily movement are adding up. The product sits at the intersection of wellness, strength, design, and consumer technology.
We are preparing for our next phase of waitlist, pre-order, and launch growth.
About the Role
We are looking for a Growth Marketing Lead to own Fort’s acquisition and conversion engine across paid social, landing pages, waitlist, lifecycle, and referrals.
You should be highly analytical, creative, and execution-oriented. You should care about CAC, conversion rate, and funnel performance, but also understand that Fort is a premium consumer brand where growth cannot feel cheap, spammy, or generic.
What You’ll Own
Paid social growth
Own Fort’s paid social testing across Meta, TikTok, and other relevant channels. Develop campaign structures, creative testing plans, audience strategies, retargeting flows, and budget recommendations. Work with creative partners to turn product footage, founder content, UGC, testimonials, and lifestyle assets into ads that convert.
Landing page conversion
Improve Fort’s landing page and pre-order funnel through structured testing. Identify where users drop off, propose copy and UX improvements, test different hooks and offers, and work with design/engineering to ship changes that improve conversion.
Waitlist and funnel growth
Own the strategy for moving people from first touch to email signup, from email signup to pre-order, and from pre-order to advocacy. Build segmented journeys for different customer types and identify the messages, offers, and proof points that move people forward.
