About the role
About Fort
Fort is a San Francisco-based wearables company.
We are building a premium health tracking device for people who want to keep their bodies strong and capable for life. Fort helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating.
We care about creating a product and brand that feel refined, human, and deeply useful: part health companion, part beautiful object, part new ritual for strength and longevity.
About the role
Fort is looking for a Social Media Content Producer to shape and grow our social presence across TikTok, Instagram Reels, YouTube Shorts, and founder-led channels.
This role is for someone who understands luxury wellness, boutique fitness, hospitality, visual storytelling, and internet-native content.
You’ll help define how Fort shows up in the world: beautiful training spaces, thoughtful wellness rituals, intimate community moments, premium product storytelling, founder perspective, and the craft behind building a new health wearable.
Some content will still show the process of building Fort, especially where technical excellence matters: motion sensing, product testing, materials, hardware design, machine learning, app experience, and the care behind the device. But the center of gravity should be the world Fort is creating around strength, health, beauty, and long-term capability.
What You’ll Do
- Own Fort’s content calendar across TikTok, Instagram Reels, YouTube Shorts, and related channels.
- Film and edit (or sometimes direct a crew to film and edit) product-led, community-led, wellness-led, founder-led, and behind-the-scenes content.
- Develop repeatable content formats around luxury wellness, strength training, recovery, premium health tracking, beautiful gyms, community events, product craft, and customer stories.
- Turn raw footage, founder ideas, product updates, customer conversations, and event moments into strong social concepts.
