About the role
Marketing Data Analyst
Why join Aptiv? You'll have the opportunity to work on cutting-edge applications, develop breakthrough technologies, and deliver innovative solutions to some of the world’s leading automotive brands. See your work come to life on the road—helping make mobility safer, greener, and more connected. Ready to shape the future of mobility with us? YOUR ROLE We are looking for a Marketing Data Specialist to join our Digital Technology and Analytics team to help us build, maintain and improve the data foundations that power customer engagement and marketing reporting. In this role, you will work closely with data, marketing, sales, product & IT teams to ensure that data from our stack is available, accurate & fit for use. This is a cross-functional role that will translate stakeholder needs into data solutions across our tech stack, data warehouse and BI layer ensuring our teams have the trusted data they need to provide insights back to the business. If you bring strong data experience and are motivated to grow your career across marketing technology, customer data, and analytics we encourage you to apply. In your daily job you will: Working within a cross-functional team to bring to life a next-generation marketing data platform & toolkit Own and support advanced website tracking and campaign tagging through Google Tag Manager, including tags, triggers, variables, data layer logic and consent-based tracking Translate business, campaign and reporting
requirements from Data Analytics, Sales, Marketing, Product and Events teams into clear tracking, data and audience
requirements Partner with the data engineering team to ensure the Marketing EDW datasets align to business
requirements, validating data loads, refresh logic and source-to-warehouse accuracy Utilize SQL to validate, reconcile and transform marketing and sales datasets into functional data models for reporting. Work within the tools in our stack including marketing automation and CRM systems to understand, troubleshoot & improve source-system logic as it relates to downstream data and reporting outputs Establish repeatable processes to monitor, troubleshoot and resolve data quality issues across the full marketing technology stack, including accuracy, completeness, cleanliness and compliance. Support configuration and maintenance of integrations between tools in our stack, ensuring data flows continuously and smoothly between them. Support Marketing’s Airtable environment where it connects to campaign execution, operational workflows, customer data and reporting processes Maintain comprehensive documentation of data processes, tracking logic, validation checks, models and system dependencies. YOUR BACKGROUND Key skills and competencies for succeeding in this role are: Completed bachelor's degree Proficient in English speaking/reading/writing +4 years prior professional experience in data engineering, analytics, marketing operations, CRM data or related Experience building dashboards and/ or reports from multiple data sources Experience with SQL, Excel (VLOOKUPS/ Pivots etc) and BI tools such as Power BI, Tableau or similar Experience with relational database concepts, data management and ETL concepts Experience validating data between source systems, reporting tools and/ or data warehouse environments Familiarity with consent, privacy and data governance concepts as they relate to digital tracking and customer data Solid communication and organizational skills, attention to detail and experience working with multiple stakeholders at all levels Initiative-taker with a demonstrated ability to prioritize and multi-task. Nice to haves: Experience working within Marketing, Sales, Commercial or Product teams Experience with Airtable/ Power Automate or similar Experience with Salesforce, Marketo, Demandbase, Google Tag Manager or similar Experience with APIs, Python or scripting languages
