About the role
Job Description
Founding GTM Lead
> A GTM athlete who closes deals, owns pipeline, sources leads, and builds the AI systems that multiply all of it. Very high agency, very fast learner.
What we do
More and more buying starts with AI. Buyers ask AI assistants what to buy, and increasingly those assistants research, compare, and even purchase on a person's behalf. That makes the way AI describes a company to a buyer almost as important as the company's own website. Most brands have no idea what AI says about them, and no way to change it. We give them both: we measure what AI models actually believe about a brand, and we help reshape those beliefs through the proof points the company puts into the world.
In other words, Unusual helps brands position themselves to appeal to their growing AI audience.
Why this role exists now
We've grown fast with essentially one person running marketing and sales part-time. That's already proven that companies, from Fortune 100 to "Big Five" marketing agencies, want this and will pay real money for it. The outbound we run today gets reply rates in the double digits (a recent campaign ran around 13%) because every company is thinking and worrying about this, and many have carte blanche buying mandates.
Now we need someone to take the demand we've created and the motion that already works, land and expand it, systematize it so it scales, and then experiment in new directions to find the next channels and segments.
What you'll own
The whole go-to-market motion, with you at the center of the part that can't be automated. You'll:
- Close. Run discovery and sales calls with operators and executives, and carry deals to signature. This is the heart of the role and the one thing we'll never hand to a machine.
- Manage pipeline. Own your pipeline end to end and keep every deal moving.
