Strategy & Operations Lead, New Verticals

We are looking for a Strategy & Operations Lead, New Verticals with 5–8 years of experience to own Broccoli's expansion across the long tail of home services — from roofing and garage to pool care, pest control, and beyond. The ideal candidate combines a strategy consulting foundation with hands-on experience at a PE-backed home services company, and is energized by talking directly to business owners to deeply understand how their trades actually work.

What will you be doing?

• Going deep into new home services verticals (roofing, pest control, lawn care, etc.) by talking directly to business owners to understand their unique workflows, economics, and pain points

• Determining which verticals represent the biggest opportunities and building the prioritization framework for the company

• Translating customer insights into product requirements — partnering with engineering and product to adapt Broccoli's AI agents for each new segment

• Developing go-to-market strategies, partnership plays, and onboarding playbooks tailored to each vertical

• Building the repeatable playbook Broccoli uses to enter, validate, and scale every future vertical

Key Requirements

• Strategy consulting background (MBB or similar) — must have the core analytical and strategic toolkit

• Operational experience at a PE-backed home services company (ideal) or deep familiarity with the home services industry

• Strong customer discovery skills — you love spending time with business owners and can earn their trust quickly

• Interest in product — you'll have significant influence on the product roadmap based on your vertical research

• Must work on-site 5 days/week in San Francisco (Mission Bay)