You'll be the person developers learn Firecrawl from — through docs that actually help them build, YouTube tutorials they watch start to finish, and community presence that makes them feel like they're building alongside us, not just consuming our API. We have the product. We need the person who makes it impossible to not understand.
Salary Range: $150,000–$200,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.)
Equity Range: Up to 0.1%
Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
Job Type: Full-Time
Experience: 3+ years in developer relations, technical content, or software engineering with a content track record
Visa: US Citizenship/Visa required for SF; open for Remote
About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ GitHub stars by building the fastest way for developers to get clean, structured web data.
We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep.
What You'll Do
Own Firecrawl's technical documentation — rewriting, restructuring, and maintaining docs so both humans and AI agents can discover and use the product effectively
Run and grow our YouTube channel — scripting, filming, editing, and publishing a consistent cadence of tutorials, walkthroughs, and demos developers actually finish watching
Build a presence in the AI engineering and open source community — on social, at conferences, in Discord servers, in the places developers actually hang out
Translate developer feedback into product insights and route them clearly to engineering
Create content that drives adoption — not just views — by meeting developers where they are in the build process
Show up on camera and on stage: conference talks, livestreams, Twitter Spaces, wherever our developers are
What We're Looking For
An engineer who can teach. You have a software engineering background and have built with APIs, SDKs, or developer tools. You know what it feels like to hit a wall in someone else's docs — and you know how to fix it.
A YouTube operator. You've owned a technical YouTube channel before — not just appeared in videos. You know the full workflow: scripting for retention, filming efficiently, editing for technical audiences, and building a publishing cadence that doesn't collapse under pressure.
Fluent in the AI/ML developer ecosystem. Agents, LLM tooling, orchestration frameworks, RAG pipelines — you speak this language and you've built in it. You understand where Firecrawl fits and why developers reach for it.
Thinks about docs as infrastructure. You understand that in an agent-first world, documentation needs to be structured for machines as much as humans. You have opinions about how to do that.
Community-connected. You have real relationships in the AI engineering or open source world — not just followers. You can open doors for Firecrawl that cold outreach can't.
Backgrounds that often do well: DevRel at an API-first or developer tools company, software engineer who started a technical YouTube channel, open source contributor with a content track record.
What We're NOT Looking For
Content marketers who have never shipped code
People who measure DevRel success in video views over developer adoption
Anyone waiting for a content calendar to be handed to them before they start creating
A Note On Pace
We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
Benefits & Perks
Available to all employees
Salary that makes sense — $150,000–$200,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Up to 0.1% equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Available to US-based full-time employees
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
Available to SF-based employees
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us
Interview Process
Application Review — Send us your work: a YouTube channel you've grown, docs you've owned, or technical content you've created. A quick note on what you'd fix about Firecrawl's docs or content today.
Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, how you think about developer education, and what you'd tackle first.
Deep Dive Chat (~45 min) — Walk us through a real example: a piece of content or docs work that measurably grew developer adoption. Then a live scenario — how would you approach rewriting Firecrawl's docs for an agent-first world?
Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.
Paid Work Trial (1–2 weeks) — Build something real: a tutorial, a doc rewrite, or a short-form video. We evaluate on technical accuracy, clarity, and whether a developer would actually use it.
Decision — We move fast after the trial.
If you want to be the voice developers learn Firecrawl from — and you have the engineering chops and content track record to back it up — this is your shot.
👉 Apply now.
About Firecrawl
Firecrawl is a web data infrastructure platform that converts websites into clean, structured data optimized for AI applications through a simple API. Originally built as an internal tool at Mendable to solve their own data ingestion challenges, the team recognized the broader need for reliable web data extraction and transformed it into a standalone product. The platform combines web search, scraping, and AI-powered parsing into a unified solution, focusing on the core developer priorities of reliability, speed, and ease of use. By abstracting away the complexities of web data extraction, Firecrawl serves as the foundational data layer that enables AI applications to seamlessly access and process web content in the exact format they need.
