About the role
We are looking for a Senior Demand Generation Manager with 5+ years of experience to own and execute AI-native demand generation programs at a fast-growing identity security company. You are an opinionated, hands-on marketer who has built pipeline in technical B2B markets and knows how to turn marketing activity into real revenue. You'll partner closely with GTM leadership to create demand among IAM, security, infrastructure, and platform engineering leaders at cloud-native companies reaching scale. This is a high-impact role at a Series B startup redefining identity governance for the AI era.
What will you be doing?
- Build and execute 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, and sales priority
- Launch integrated campaigns across content, webinars, paid media, direct outreach, partner programs, and SDR sequences
- Plan and execute field marketing including executive dinners, roundtables, event surrounds, and conference follow-up motions
- Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression
- Own funnel hygiene across campaign performance, attribution, routing, and conversion rates to ensure marketing activity turns into meetings, opportunities, and revenue