About the role
We are looking for a Director of Demand Generation with 8-10 years of experience to build FurtherAI's inbound engine from the ground up. You'll be a scrappy, high-energy operator who has built demand gen programs at startups with lean budgets and knows how to experiment across channels to drive pipeline. This is a greenfield opportunity — there is no existing inbound function, so you'll architect the entire strategy working side-by-side with the marketing director and founders. You'll own everything from paid channels to organic to ABM, with the autonomy to test, iterate, and scale what works. This role also comes with the opportunity to take ownership of the SDR/BDR team and build out your function as the company grows.
What will you be doing?
- Building the entire inbound demand generation engine from scratch — LinkedIn Ads, Google Ads, GEO, email, ABM, billboards, and any channel that drives pipeline
- Managing a lean budget (starting at a few hundred K), running structured experiments, and doubling down on what converts
- Working side-by-side with the Marketing Director (brand/social focus) to fill the demand gen gap and complement existing efforts
- Taking ownership of the SDR/BDR team (currently 5-6 reps in pods with AEs) and scaling that function over time
- Reporting pipeline metrics to leadership and partnering with Sales to ensure marketing investment translates directly to revenue
