About the role
We are looking for a Demand Generation Lead with 6+ years of experience to build scalable and predictable demand channels from the ground up at one of the fastest-growing AI startups in the market. You'll be a data-driven, full-funnel marketer who owns everything from paid acquisition to lifecycle marketing, building the measurement infrastructure and optimizing pipeline as Profound scales toward aggressive revenue goals. This is a founding role — you'll start as a hands-on player-coach, prove you can get your hands dirty, and then build out the demand gen team and function beneath you. You'll report directly to the Head of Marketing and work alongside a world-class team backed by Sequoia, Kleiner Perkins, Lightspeed, and Khosla Ventures.
What will you be doing?
- Build and own the entire demand generation function — standing up paid channels first, then scaling organic, lifecycle, and webinar programs to drive predictable pipeline
- Design and implement the marketing measurement and data infrastructure, including attribution models and pipeline dashboards, to explain how and why the team should report against pipeline goals
- Own middle-of-funnel demand capture — building programmatic lifecycle marketing to move contacts through the funnel into first meetings with sales, mapping ICP against the high volume of inbound interest Profound already generates
- Partner closely with marketing ops to set up the data foundation in Salesforce and across the martech stack, ensuring the team knows the ins and outs of the demand funnel
- Operate as a player-coach from day one, executing campaigns hands-on while building the case to scale the team within the first few months