About the role
What we're looking for?
We are looking for an exceptionally strong thinker and executor who is both highly analytical and highly creative to build the brand, content engine, and growth experiments that make Strala synonymous with AI in claims. You should be comfortable in a fast-paced, high-agency environment and have a track record of creating assets or campaigns that drove measurable commercial outcomes. Bonus points if you have experience making a “boring” category feel urgent and important.
What you'll do:
- Define and articulate Strala’s core narrative to establish us as an industry-defining brand.
- Take ownership of writing the highest-leverage assets in the company, including case studies, blogs, sales enablement materials, and landing pages.
- Work closely with the GTM team to run data-driven experiments across content, brand, and field marketing to identify and scale high-impact initiatives.
- Develop and execute our end-to-end event strategy to maximize market presence and lead generation.
- Lead the creation of materials that empower our sales team, including sharper narratives, stronger proof points, and better talk tracks.
- Build and refine the growth playbook from the ground up, establishing channels, editorial voice, and testing frameworks.
