You'll own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.
Salary Range: $160,000–$210,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.)
Equity Range: Up to 0.1%
Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
Job Type: Full-Time
Experience: 4+ years owning brand at a developer-facing or technical product company
Visa: US Citizenship/Visa required
About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ GitHub stars by building the fastest way for developers to get clean, structured web data.
We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep.
What You'll Do
Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view
Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak
Partner directly with founders and product to align brand with roadmap and GTM priorities
Shape the content calendar and own the cadence of what goes out across every channel
Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours
What We're Looking For
Someone who understands how developers think. Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts.
A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.
Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up.
Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building.
Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.
Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.
What We're NOT Looking For
Brand strategists who hand off execution to someone else
People who measure success in impressions and engagement rate over organic growth and real developer mindshare
Anyone who needs a brand playbook handed to them before they can start
A Note On Pace
We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
Benefits & Perks
Available to all employees
Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Up to 0.1% equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Available to US-based full-time employees
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
Available to SF-based employees
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us
Interview Process
Application Review — Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built. A quick note on why Firecrawl, and what you'd want to change about how we show up today.
Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first.
Deep Dive Chat (~45 min) — Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario — how would you approach differentiating Firecrawl against our closest competitors?
Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.
Paid Work Trial (1–2 weeks) — Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed.
Decision — We move fast after the trial.
If you want to own the brand of one of the fastest-growing developer tools on the internet — and you have the writing and instincts to back it up — this is your shot.
👉 Apply now.
About Firecrawl
Firecrawl is a web data infrastructure platform that converts websites into clean, structured data optimized for AI applications through a simple API. Originally built as an internal tool at Mendable to solve their own data ingestion challenges, the team recognized the broader need for reliable web data extraction and transformed it into a standalone product. The platform combines web search, scraping, and AI-powered parsing into a unified solution, focusing on the core developer priorities of reliability, speed, and ease of use. By abstracting away the complexities of web data extraction, Firecrawl serves as the foundational data layer that enables AI applications to seamlessly access and process web content in the exact format they need.
